Revolutionizing Smart Packaging: Stakeholders' Guide To Fit-For-Purpose Technologies

(MENAFN- GlobeNewsWire - Nasdaq) Smart packaging presents vast opportunities by transforming traditional packaging through advanced technologies and AI, creating interactive digital platforms. Key growth areas include healthcare, beverages, beauty, automotive, and food. These sectors can leverage lower costs and expanding infrastructure to optimize strategies, enhance consumer engagement, and drive ROI.

Dublin, Oct. 01, 2025 (GLOBE NEWSWIRE) -- The "Smart Packaging, Labels & Tags - Markets & Technologies, Opportunities & Trends, 2nd Edition" report has been added to ResearchAndMarkets's offering.

Smart Packaging encompasses diverse product technologies, features, functionalities, and applications, marking a new frontier in the industry. In an updated version of the 2022 report, the latest edition provides a comprehensive guide for stakeholders and solution providers. It serves as a roadmap offering insights to develop strategies and actionable plans to capitalize on smart packaging's potential.

The report covers the ramifications, benefits, requirements, and opportunities inherent in smart packaging. It advises smart packaging solution providers on developing purpose-fit technologies and collaborations. Packaging and label converters are guided on customizing offerings to meet the diverse needs of vertical markets, product categories, and customers, while brand owners receive insights on deploying smart packaging technologies for optimal outcomes and ROI.

Report Highlights:

• Actual & potential areas of applications & functionalities that have been identified
• An in-depth analysis of a number of relevant technologies & concepts that are driving rapid market evolution & development
• Important recent developments highlighted & incorporated into the report For example, the rapidly emerging field of artificial intelligence (AI) empowered image processing technology - Both online eCommerce & offline traditional channels bricks & mortar channels
• Major potential benefits for stakeholders (eg, brand owners, retailers & other interested parties)
• Business & market opportunities for solution providers, brand owners, retailers, packaging/label converters as well as consumers
• How the World has changed post COVID-19 to identify opportunities & threats arising from the fast-changing scene in smart packaging and to provide 'quantitative' estimates of such opportunities.

The report contains quantitative analysis & market sizing estimates for Smart Packaging in 2025 with forecasts to 2030 & longer terms predictions to 2035 in a global context.

Vertical Markets

The report covers 5 selected vertical markets that have been identified as having significant further potential

• Healthcare / Pharmaceuticals
• Alcoholic & non-alcoholic Drinks
• Beauty & Personal Care / Toiletries & Cosmetics
• Automotive (aftermarket)
• Food

The evolution of each of these markets is examined in detail in the report. Within each of these vertical markets, there are typically an array of product categories, leading to many areas of potential opportunity.

Many smart packaging implementations have already been rolled out commercially across the verticals listed above; from high value niche products, to generic commodity mass market scenarios.

Within the major packaging markets listed above, the further potential opportunities of smart packaging are very substantial across a number of areas & applications:

• Technology is advancing
• Costs are coming down
• Related infrastructure is growing.

Numerous Case Studies are contained in the report.

Key Observations - Smart Packaging

• Packaging is an ideal carrier for enhanced digital functionalities Enabled by a unique code on every item level unit of packaging, connectivity turns packaging into data carriers
• There is robust & growing demand for Smart Packaging - It may still be seen as relatively early days for smart packaging, which is set for a renewed surge of strong growth over the next few years.
• Smartphones are a key enabler for smart packaging & they are ubiquitous
• Any physical item of packaging can be transformed into a digital platform that connects brands directly to the online world, forming a new kind of communication channel.

Key Topics Covered:

• Aims & Scope of this Research
• Selected Vertical Markets
• Some Key Observations - Smart Packaging
• Evolution of Packaging to Smart
• Areas of Opportunity - Smart Packaging - Technology
• Unique ID / Gateway to the Internet
• Digital Twins - Enhanced Visibility
• Multiple Functionalities - Enhanced ROI
• Routes to Market - Omnichannel - New Retail
• Smartphones Play a Key Role for Smart Packaging
• Dramatic Rise of eCommerce
• Digital Platforms & eCommerce
• Post COVID Pandemic - Enduring Challenges
• Circular Economy - A High Priority - Smart Packaging Has a Role
• Digital Watermarks - Circular Economy
• Regulations, Government Initiatives & Serialisation Mandates
• Industry 4.0 - Implications for Smart Packaging
• The Internet of Packaging (IoP)
• Huge Advances in AI-powered Image Processing / Recognition

For more information about this report visit

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