Luxury Watch Investors Turn To Protective Films To Preserve NOS Condition Korea's Watchshell Leads The Frontier

SEOUL, South Korea - A cultural shift is reshaping the luxury watch world: timepieces are increasingly seen not only as symbols of taste, but as long-term assets. With auction results surging and collectors focusing on provenance, a growing number of enthusiasts are turning to protective films designed to preserve watches in NOS (New Old Stock) condition.
According to Boston Consulting Group, pre-owned luxury watch prices have outperformed the S&P 500 over the past five years, rising by an average of 20% annually. The report notes that many consumers now approach watch purchases as investments, with younger buyers fueling growth in the secondary market (Boston Consulting Group, 2023 ).
At the center of this trend is WatchShell, a Korean company described as the original frontier of watch protection. The brand holds patents in both Korea and the United States for its precision profiling and extraction process, enabling protective films to cover cases, bezels, clasps, and bracelets with near-invisible accuracy (WatchShell, Original Frontier ).
WatchShell also highlights a broad range of international certifications, including ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018, as well as non-toxicity and skin-safety tests conducted in the U.S. and Korea. Korean government designations such as Inno-Biz, Main-Biz, and Smart Factory further attest to its technical credibility.
Beyond patents and paperwork, the company's philosophy is distilled in its“Peace of Mind” campaign: allowing collectors to wear their watches freely while maintaining untouched surfaces for the long term (WatchShell, Peace of Mind ). The films are engineered for high transparency, durability against discoloration, and resistance to peeling - preserving both daily enjoyment and resale value.
One example is the WatchShell set for the Rolex Submariner 126610 (41mm Oyster case), which provides full coverage across the case, bracelet, and clasp. Each package includes not only the protective films but also spare parts and application tools, designed to empower collectors to safeguard their watches themselves (WatchShell Product Page ).
As luxury watches gain traction as alternative investments, maintaining NOS condition is becoming a strategic priority. WatchShell, blending Korean craftsmanship with patented technology and global certifications, positions itself as a leader in this new category of preservation.
For collectors, the message is clear:“Savor Your Timepieces - WatchShell.”

Legal Disclaimer:
MENAFN provides the
information “as is” without warranty of any kind. We do not accept
any responsibility or liability for the accuracy, content, images,
videos, licenses, completeness, legality, or reliability of the information
contained in this article. If you have any complaints or copyright
issues related to this article, kindly contact the provider above.
Most popular stories
Market Research

- Alt.Town Introduces $TOWN Token Utility Across Platform Services And Launches Valuefi Deposit Event
- BTCC Exchange Maintains 143% Total Reserve Ratio In September 2025 Demonstrating Continued Financial Strength
- Salvium Solves The Privacy Paradox: Salvium One Delivers Mica-Compliant Privacy That Exchanges Can List
- Zebu Live 2025 Welcomes Coinbase, Solana, And Other Leaders Together For UK's Biggest Web3 Summit
- Tapbit At TOKEN2049: Reshaping The Crypto Landscape Through Product Innovation
- Thrivestate Launches“Fly Before You Buy” Program, Enabling International Buyers To Explore Dubai Before Committing
Comments
No comment