Electric Blankets Market To Reach USD 1.62 Billion By 2030 Driven By Rising Demand For Energy-Efficient Heating Solutions

Growing Preference for Energy-Efficient Heating Options Consumers are shifting away from full room-heating systems and space heaters toward targeted solutions like electric blankets. A blanket operating at fifty to one hundred fifty watts generally uses a fraction of the energy compared with larger heating systems.

Smart Features and Connectivity Becoming More Common Products that offer digitally controlled temperature settings, remote control, programmable timers, and integration with smart home systems are finding stronger adoption.

Material Innovation and Size Preferences Polyester remains a dominant material within the Electric Blankets Market, owing to its durability, cost effectiveness, and ease of wash. However, fleece and other softer materials are expected to grow faster in demand.

Channel & Regional Shifts Offline retail channels still hold a majority share in many markets, but online distribution is expanding quickly. The growth of e-commerce platforms is improving access, price transparency, and choice.

Market Segmentation in the Electric Blankets Market

• By Type:Over Blankets Under Blankets Electric Pads

• By Size:Single Full Queen

• By Material: Polyester Cotton Fleece

• By End‐User: Household Commercial

• By Distribution Channel: Offline Online

• By Geography: South America Asia-PacificEurope

Key Players in the Electric Blankets Market

• Sunbeam Products / Newell Brands Inc. A leading manufacturer of electric blankets, Sunbeam offers a range of heated bedding products designed for comfort and safety.

• Beurer GmbH A German company known for its health and well-being products, Beurer produces electric blankets that emphasize quality materials and safety features, catering to the European market.

• Biddeford Blankets LLC Based in the United States, Biddeford specializes in electric blankets and throws, offering products with features like adjustable heat settings and machine-washable fabrics.

• Silentnight Group Ltd. A UK-based brand, Silentnight offers a variety of electric blankets and heated throws, focusing on comfort and energy efficiency, with products designed for quick heat-up and safety.

• Rainbow Appliance Group (RUIANBAO) As one of the world's largest manufacturers of electric blankets, RUIANBAO produces a high volume of products annually, supplying various markets with affordable heating solutions.

Conclusion

The Electric Blankets Market size is on a trajectory of steady growth. As energy costs rise, consumers increasingly seek efficient heating solutions, and the adoption of smart home technologies continues to expand, electric blankets are emerging as a preferred alternative to traditional bulk heating systems.

According to recent Electric Blankets Market statistics, the highest growth is expected in the Asia-Pacific region, driven by urbanization and rising disposable incomes. Online distribution channels are becoming increasingly important in reaching new customers, while market players focusing on affordability, safety, and smart features are likely to capture a larger share of the expanding market.

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