Arabian Travel Market To Launch Dedicated Travel Tech Show At 2026 Edition

(MENAFN- Mid-East Info)

• The co-located event to recognise the exponential growth of the travel tech market by showcasing the technologies expected to transform global travel by 2040

• The event is expected to host over 180 exhibitors across two halls

• At the heart of ATM Travel Tech, the Tech & Innovation Hub spans 850m2 and offers an immersive zone showcasing demos and augmented experiences across green technology, immersive tech (VR/AR/AI), robotics, and fintech
• The Future Stage, centre of the Tech & Innovation Hub, will feature leading companies, global technology leaders, founders and futurists discussing topics such as artificial intelligence, immersive commerce, cybersecurity, and green innovation as well as the returning Start-up Pitch Battle

Dubai, United Arab Emirates, September 2025: Arabian Travel Market (ATM) has announced the launch of ATM Travel Tech, a new co-located event that will debut at ATM 2026, taking place from 4–7 May 2026 at the Dubai World Trade Centre (DWTC).

Evolving from its previous role as a high-growth sector on the show floor, ATM Travel Tech will now span two dedicated halls in recognition of the importance of this rapidly growing market segment, providing an immersive platform for the ideas, innovations and partnerships that will shape the future of global travel.

Anchored in the theme of ATM 2026,“Travel 2040: Driving New Frontiers Through Innovation and Technology”, the co-located event will explore how groundbreaking solutions are transforming the way journeys are envisioned, booked and experienced. From AI-powered trip planning and immersive commerce to smart mobility, fintech, sustainability and cybersecurity, ATM Travel Tech will showcase the technologies and innovators redefining the travel experience.

Over 180 exhibitors from 30 countries are expected to attend, including leading companies such as Sabre, Travelport, Amadeus, HBX Group, Juniper Consulting, WebBeds, Infinios Financial Services, Travog Expense Technologies. Hundreds of innovators and scale-ups will join them, focused on areas like AI, automation, payments, mobility and next-gen customer experience.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said:“As travel technology evolves at an unprecedented pace, we have evolved the scale, ecosystem and offering of ATM Travel Tech to a fully co-located event. Technology is no longer just a supporting element in travel; it is now central to how the entire journey is imagined, delivered, and improved. ATM Travel Tech will serve as a meeting place for the minds and technologies that are reshaping our sector and beyond.”

The decision to position ATM Travel Tech as a co-located event coincides with significant growth in the global travel technology market, which, according to statistics from data specialists Research and Markets, was valued at US$10.7 billion in 2024, with projections to increase at a compound annual growth rate (CAGR) of 6.05% to US$18.6 billion by 2033.

As technologies like AI-driven personalisation, immersive commerce, smart mobility, and green innovation become more widely adopted, the travel experience is being transformed at every touchpoint. According to a recent Kaspersky survey, 84% of respondents plan to use AI for future travel. Additionally, advancements in augmented reality (AR), virtual reality (VR), and fintech are setting a new digital standard for how travel is searched, sold, and experienced.

The expanded ATM Travel Tech event will feature the Tech & Innovation Hub at its core, spanning 850 square meters. This space will provide a firsthand look at the innovations reshaping the travel sector. The dynamic environment will feature several dedicated immersive zones, demos and augmented experiences, with a range of products focused on the full travel tech ecosystem.

The Tech & Innovation Hub will also host the Future Stage, a 250-seat theatre dedicated to thought leadership and next-gen thinking. The conference agenda will include over 25 sessions, more than 30 tech demos and two Start-up Pitch Battles, with key sessions focusing on immersive technology, cybersecurity, robotics and green technology, among others.

“The Future Stage will serve as a launchpad for ideas, ranging from practical applications of new technology to bold predictions about the future of travel. Our goal is to ignite a dialogue among creators, investors, and operators, advancing the conversation into the coming decade,” Curtis added.

ATM Travel Tech, co-located with ATM, benefits from the full travel and tourism ecosystem of the premier international travel and tourism event in the Middle East. Serving as a global marketplace where every part of the tourism value chain comes together, ATM brings together destinations, airlines, hospitality brands, technology providers, media, and policymakers. Now in its 33rd year, the event connects more than 55,000 industry professionals from 166 countries and features over 2,800 exhibiting companies across all travel sectors, making it a crucial platform for business development, innovation, and collaboration across the global travel landscape.

ATM Travel Tech will be joined by the expanded IBTM @ ATM, which connects the global MICE community with the Middle East's fast-growing business events sector, and the ATM Ultra Luxury Lounge, dedicated to high-net-worth travellers and bespoke experience providers.

About ATM:

Now in its 33rd year, Arabian Travel Market (ATM) is the leading global platform driving growth and innovation across every sector of the travel and tourism industry. Held annually in Dubai – the gateway to global travel and tourism with its unmatched connectivity – ATM is where the energy of opportunity comes to life.

More than just an event, ATM is a dynamic hub for industry communities, featuring forums, experiences, and networking opportunities that continue well beyond the show floor throughout the week. Now in a period of rapid expansion, ATM has grown 16% year-over-year, attracting over 55,000 travel professionals from 166 countries.

About IBTM @ ATM:

IBTM @ ATM is the dedicated business events hub within Arabian Travel Market (ATM), connecting the global meetings, incentives, conferences, and exhibitions (MICE) community with the Middle East's rapidly expanding meetings and mega events sector.

The feature brings together association planners, conference organisers, corporate buyers, and incentive agencies with destinations, venues, DMCs, and business event suppliers specialising in world-class events. With a comprehensive hosted buyer programme, targeted networking, pre-scheduled appointments, and a dedicated Business Events Stage featuring expert-led sessions, IBTM @ ATM is the essential platform for driving innovation, collaboration, and growth across the global meetings industry.

About ATM Travel Tech:

ATM Travel Tech is the premier co-located technology event within Arabian Travel Market (ATM), dedicated to showcasing the groundbreaking innovations set to transform global travel by 2040.

ATM Travel Tech will feature more than 180 exhibitors from 30 countries across two dedicated halls, providing a dynamic platform for the technologies, partnerships, and ideas shaping the future of travel.

At its core, the Tech & Innovation Hub spans 850m2, offering immersive demos in AI, VR and AR, robotics, fintech, and green technologies. The Future Stage will bring together global tech leaders, entrepreneurs, and futurists to discuss artificial intelligence, immersive commerce, cybersecurity, and sustainability, alongside the Start-up Pitch Battle. Evolving from ATM's fastest-growing sector, ATM Travel Tech provides a dynamic platform driving the future of travel technology.

About RX:

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About RELX:

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at

World Travel Market (WTM) portfolio comprises leading travel events and online portals across four continents. The events are:

WTM London is the world's most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

About ATW Connect: Africa Travel Week's digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.

WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.

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