Amazon India Enhances Marketplace Strategy With AI Tools And GST Assistance To Empower Small Businesses

(MENAFN- KNN India) New Delhi, Sep 8 (KNN) Amazon India is transforming its role from a mere e-commerce marketplace to a comprehensive business partner for its sellers, particularly as the high-stakes festive season approaches-a period projected to drive a 27 per cent surge in sales.

The company has implemented substantial fee reductions across several categories. Referral fees have been set to zero for over 12 million products priced below Rs 300.

Additional cuts have been introduced in popular segments like fashion and home appliances to support its vast network of 1.7 million sellers, more than half of whom operate from smaller towns.

Further enhancing its seller support, Amazon India rolled out AI-powered tools designed to streamline operations. These tools notably help sellers create product listings up to 70 per cent faster, improving their ability to manage catalogs quickly during the imminent festive rush.

Additional measures include building a stronger logistics network and offering GST (Goods and Services Tax) assistance across multiple states.

These steps aim to simplify compliance and accelerate delivery processes, especially important for sellers in tier-II and III cities.

By repositioning itself as a "full-stack partner," Amazon India is extending its support beyond traditional platform services-providing cost relief, cutting-edge technology, and logistical aid.

This renewed strategy is designed to empower small and medium sellers, helping them better navigate challenges and maximize opportunities-not just during the festive peak, but throughout the year.

(KNN Bureau)

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