Rising Electric Vehicle Sales Drive Acoustic Vehicle Alert System Market To $2 Bn By 2032

(MENAFN- EIN Presswire) As EV adoption accelerates, AVAS has become a safety essential, ensuring compliance and protecting pedestrians worldwide

WILMINGTON, DE, UNITED STATES, September 8, 2025 /EINPresswire / -- According to a new report published by Allied Market Research, titled,“Acoustic Vehicle Alert System Market by Propulsion Type (Battery Electric Vehicle (BEV), Plug -In Hybrid Electric Vehicle (PHEV)), by Vehicle Type (Passenger Vehicle, Two-Wheelers, Commercial Vehicle): Global Opportunity Analysis and Industry Forecast, 2022 - 2032" The global acoustic vehicle alert system market size was valued at $653 million in 2022, and is projected to reach $2 billion by 2032, growing at a CAGR of 12.6% from 2023 to 2032.

The Acoustic Vehicle Alert System (AVAS) market is witnessing strong growth, driven by the increasing adoption of electric and hybrid vehicles, coupled with regulatory mandates to enhance pedestrian safety. These systems produce artificial sounds to alert road users of the presence of otherwise quiet vehicles, addressing safety concerns in urban and residential areas. As governments enforce stringent safety standards and automotive OEMs prioritize advanced technologies, the demand for AVAS is expected to expand significantly in the coming years.

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Market Dynamics
1. Driver-Regulatory Push for Safety
Stringent government regulations mandating the integration of AVAS in electric and hybrid vehicles are a primary driver of market growth. Safety agencies worldwide, including the U.S. NHTSA and the European Commission, have mandated these systems to protect pedestrians and cyclists from potential accidents caused by low-noise vehicles.

2. Driver-Rising EV Adoption
The surge in electric and hybrid vehicle adoption globally is fueling demand for AVAS. As these vehicles operate more quietly compared to traditional combustion engines, manufacturers are increasingly equipping them with artificial sound systems to meet compliance and enhance road safety.

3. Restraint-High Integration Costs
Despite strong regulatory support, the high cost of integrating AVAS into vehicles may restrain adoption, particularly in price-sensitive markets. Smaller manufacturers may face challenges in balancing affordability with compliance.

4. Opportunity-Technological Advancements
The integration of AI and sound design technologies presents opportunities for creating customizable and brand-specific AVAS solutions. Automakers are exploring advanced sound signatures to enhance user experience while ensuring compliance with safety mandates.

5. Trend-Urbanization and Smart Mobility Growth
Rapid urbanization and the shift towards smart mobility solutions are shaping the AVAS market. Increased pedestrian density in cities and rising demand for connected vehicle systems are boosting the adoption of intelligent AVAS features that can adapt to environments and improve situational awareness.

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Segment Overview
The acoustic vehicle alert system market analysis is segmented by vehicle type (passenger cars, commercial vehicles, two-wheelers), propulsion type (battery electric, hybrid electric), and sales channel (OEMs, aftermarket). Passenger cars dominate due to regulatory enforcement, while battery electric vehicles represent the fastest-growing segment driven by global EV penetration.

Regional Analysis
North America and Europe lead the market, supported by strict safety regulations, rapid EV adoption, and proactive government initiatives. The U.S. and EU member states have already mandated AVAS in electric and hybrid vehicles, making these regions mature markets for technology providers.

Meanwhile, Asia-Pacific is emerging as the fastest-growing region, driven by booming EV sales in China, Japan, and South Korea. Supportive government policies, investments in EV infrastructure, and the rising emphasis on road safety are fostering significant opportunities for AVAS adoption across the region.

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Competitive Analysis
The AVAS market is highly competitive with the presence of global players such as Continental AG, Harman International, Denso Corporation, Brigade Electronics, and Daimler AG. These companies are investing in R&D to deliver innovative solutions with advanced sound engineering and compliance features.

Strategic partnerships, mergers, and collaborations with EV manufacturers are common strategies to strengthen market presence. Companies are also focusing on developing customizable AVAS systems that align with vehicle branding, enhancing both safety and consumer appeal.

Key Findings of the Study
. Global AVAS demand is primarily driven by government regulations for EV safety compliance.
. Passenger cars dominate the segment, while battery electric vehicles are the fastest-growing category.
. North America and Europe are mature markets, while Asia-Pacific offers the strongest growth potential.
. Integration cost remains a barrier, but innovations in AI-driven sound design are creating new opportunities.
. Competitive landscape is shaped by R&D, partnerships, and customizable sound solutions.

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David Correa
Allied Market Research
+15038946022 ext.
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