Praytell Names New CEO As Andy Pray Steps Down
Cleveland has been an entrepreneur and agency leader for nearly her entire career, founding a PR agency at the age of 25 before joining forces to scale Praytell. She brings over 15 years of agency leadership experience, a deep understanding of Praytell's values, and a track record of operational and creative excellence.
Pray founded Praytell in December 2012 in Brooklyn, NY with a vision of integrated communications that was rare for the industry at the time. In the fall of 2013 Praytell merged with Cleveland's agency Elm PR.
Under their leadership, Praytell has expanded to 170 employees in six offices around the world, serving clients with campaigns across five key practices: sports and entertainment, travel, technology, imbibe and dine and consumer lifestyle.
“We are in an incredible position for continued growth and momentum this year - evolving at the speed of change and embracing the future of the industry with a leadership team and investments that will propel us forward,” said Cleveland.“Andy has been a dear friend and collaborator for more than a decade. His fearless creativity and constant push to do things differently have shaped Praytell, and I'm committed to carrying that spirit forward.”
Pray will transition during the month and remain a close supporter and champion of the agency going forward.
“Praytell is on track for its best year ever, and I know that momentum will only grow with Beth at the helm,” said Pray.“She's an inspiration and a true friend - a kind, thoughtful leader who'll lift this agency even higher with resolve and grit. Add it up, it's the perfect time for me to step aside and start fresh, while cheering on Praytell from the sidelines.”
Project Worldwide, Praytell's parent company, supports this transition and is working closely with both Pray and Cleveland to ensure a smooth evolution of leadership and continued momentum across all teams and clients.
“We're grateful for all that Andy and Beth have built together and are excited to see Beth step into the CEO role,” said Chris Meyer, CEO of Project Worldwide.“Her leadership, creativity and commitment to Praytell's people and clients make her the right person to guide the agency into its next era of growth.”

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