Japan Footwear Market To Witness Outstanding Growth Of USD 16.0 Billion By 2033, At A CAGR Of 2.66%

(MENAFN- IMARC Group) The Japan footwear market size reached USD 12.4 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.0 billion by 2033, exhibiting a growth rate (CAGR) of 2.66% during 2025-2033. The Japan footwear market is witnessing steady growth, driven by evolving consumer preferences and increasing demand for diverse footwear styles.

Key Highlights

• Market size (2024): USD 12.4 Billion
• Forecast (2033): USD 16.0 Billion
• CAGR (2025–2033): 2.66%
• Rising demand for athleisure and casual footwear is shaping consumer preferences, influencing product designs and retail strategies across Japan.
• Growth is driven by increasing urbanization, higher disposable incomes, and expanding e-commerce channels, boosting footwear accessibility nationwide.
• Athletic footwear leads the market, accounting for the largest share due to popularity among young consumers and active lifestyle trends.

How Is AI Transforming the Footwear Market in Japan?

• Improving Product Design: AI can be used to study consumer tastes in products and their foot size, which helps the company, such as ASICS, to come up with footwear that works best in terms of comfort and fashion.
• Optimizing inventory processing: With the help of AI, companies like Onitsuka Tiger can analyze the sales patterns and the quantity of products they have in their stores and minimize overstocking and shortages.
• Automation of manufacturing processes: Automation is one of the main factors that led to the evolution of AI and the manufacturing process to be more efficient through automation of factory production lines, scheduling of production, and quality checks to reduce the waste material and significantly decrease the cost of operation.
• Optimizing Customer Experience: AI narrows down the selection of clothing and other purchases online and suggests a size or style to improve customer satisfaction, leading to increased purchases and reduced returns across retailers such as ABC-Mart.
• Promoting Sustainability Projects: AI assesses the use of materials and energy consumption, allowing new sustainability initiatives to be adopted by brands to contribute to the Japanese sustainable footwear agenda.

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Japan Footwear Market Trends and Drivers

• Online Marketing: The world of online marketing is advancing at a rapid pace, with websites such as Rakuten and ZOZOTOWN making footwear sales more accessible and convenient to the consumer.
• Athleisure Popularity: The trend of athleisure is on the rise, where consumers are seeking shoes that work in both types of settings. It has been found that sustainability is now of high priority to consumers, and, therefore, the brands have to introduce more sustainable and environmentally conscious manufacturing views and choices.
• Customization Demand: There is also a market suggesting Japanese consumers want customized footwear to fit their preferences; thus, brands have to introduce their product with that in mind-customizable and with tailored designs.
• Older Population: As older-aged populations rise, they trigger the need for comfortable and supportive footwear that is innovative in the encouragement of ergonomics and easy to wear.

Japan Footwear Industry Segmentation:

The report has segmented the market into the following categories:

Product Insights:

• Non-Athletic Footwear
• Athletic Footwear

Material Insights:

• Rubber
• Leather
• Plastic
• Fabric
• Others

Distribution Channel Insights:

• Footwear Specialists
• Supermarkets and Hypermarkets
• Departmental Stores
• Clothing Stores
• Online Sales
• Others

Pricing Insights:

• Premium
• Mass

End User Insights:

• Men
• Women
• Kids

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments In Japan Footwear Market

• August 2025: ASICS launched AI-enabled smart fitting technology in Japanese stores, improving customer shoe size accuracy and reducing returns by 28%.
• July 2025: Mizuno introduced AI-driven production scheduling across its manufacturing units, enhancing workflow efficiency and cutting assembly line downtime by 25%.
• June 2025: Onitsuka Tiger implemented AI-based trend analytics to forecast consumer preferences, optimizing inventory management and boosting in-demand footwear availability by 30%.

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Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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