Phillipa Harrison Appointed New CEO Of Ras Al Khaimah Tourism Development Authority

The Government of Ras Al Khaimah has named Phillipa Harrison as the new Chief Executive Officer of the Ras Al Khaimah Tourism Development Authority (RAKTDA).

Harrison, formerly the Managing Director of Tourism Australia, will lead the emirate's ambitious drive to position itself as the“Destination of the Future.” She brings decades of international tourism expertise spanning Australia and other global markets.

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Sheikh Ahmed bin Saud Al Qasimi, Chairman of RAKTDA's Executive Committee, welcomed the appointment, saying,“Tourism is at the heart of Ras Al Khaimah's strategy, it is our fastest-growing sector, and we've achieved remarkable milestones in a short period of time. Ms. Harrison brings with her a depth of knowledge and leadership experience, most recently with Tourism Australia, that gives us confidence in her ability to align with Ras Al Khaimah's ambitious goals and strategic targets in the tourism sector.”

Commenting on her new role, Harrison said,“I'm honoured to join at such an exciting time. Ras Al Khaimah has already established itself as an international success story, and I look forward to unlocking even more growth in the years ahead.”

Her appointment comes as Ras Al Khaimah strengthens its position as one of the region's fastest-growing sustainable tourism destinations. The emirate welcomed a record 650,000 visitors in the first half of 2025 and is on track to achieve its target of more than 3.5 million annual visitors by 2030.

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