India Sports Nutrition Market Size, Share, Top Companies, Growth, Industry Trends And Report 2025-2033

(MENAFN- IMARC Group) The India sports nutrition market was valued at USD 1.79 billion in 2024 and is expected to reach USD 3.31 billion by 2033, growing at a CAGR of 6.72% from 2025 to 2033. The market's expansion is primarily driven by a surging fitness and sports culture, increased health consciousness among the population, and a rising awareness regarding the benefits of nutritional products for performance, recovery, and overall well-being.

Key Highlights

• Market size (2024): USD 1.79 billion
• Forecast (2033): USD 3.31 billion
• CAGR (2025–2033): 6.72%
• Growing prevalence of fitness and sports culture, coupled with an increasing number of sports clubs and training centers, is a primary growth factor.
• Rising awareness about the harmful impacts of synthetic ingredients is leading to increased demand for organic and natural sports nutrition products.
• Introduction of innovative product variants, including vegan, plant-based, and sugar alternatives, is expanding consumer reach.
• The COVID-19 pandemic further accelerated the demand for nutrient-rich products to boost immunity.
• Key companies operating in the India sports nutrition market include Avid Nutrilabs, Glanbia Performance Nutrition India Pvt. Ltd., Guardian Healthcare Services Pvt. Ltd., Herbalife India, MuscleBlaze, Nutramarc Sports Nutrition & Company, Olympia Nutrition, PepsiCo Inc., QNTSPORT.in, Inc., Scitron, Steadfast Nutrition, The Coca-Cola Company

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How Is AI Transforming the Sports Nutrition Market in India?

AI is significantly impacting the sports nutrition market by enabling:

• Personalized Nutrition and Diet Plans: AI can analyze an individual's biometric data, lifestyle, fitness goals, and even genetic information to generate highly customized diet plans and supplement recommendations, moving beyond a one-size-fits-all approach.
• Enhanced Product Formulation: AI helps predict consumer preferences and market trends, allowing manufacturers to develop new and innovative products with optimal taste, texture, and nutritional profiles, including functional ingredients and fusion flavors.
• Smart Wearables and Performance Tracking: Integration with wearable devices and specialized apps provides real-time data on an athlete's physical condition (heart rate, speed, workload), which AI then analyzes to offer insights for training optimization, injury prevention, and performance enhancement.
• Improved Supply Chain and Inventory Management: AI can forecast demand accurately, helping brands manage inventory more efficiently, reduce waste, and streamline logistics, especially with the surge in e-commerce.
• Automated Customer Support and Engagement: AI-powered chatbots can provide instant answers to consumer queries about products, usage, and nutrition, enhancing customer experience and support.

Key Market Trends and Drivers

• Rising Health and Fitness Awareness: A growing number of Indians, particularly in urban centers, are adopting active lifestyles, joining gyms, and participating in fitness programs like marathons, driving the demand for sports nutrition products.
• Increasing Disposable Incomes: Growing affluence among consumers allows for higher spending on premium and specialized sports nutrition supplements.
• Government Support for Sports: Initiatives like the Khelo India Scheme and increased budgetary allocations for the sports sector encourage participation and create a more conducive environment for sports nutrition.
• E-commerce Penetration: The convenience of online shopping and attractive discounts offered by e-retailers are making sports nutrition products more accessible across various cities and regions.
• Demand for Plant-Based and Clean-Label Products: A growing segment of consumers is seeking vegan, organic, and natural sports nutrition options, driven by ethical, environmental, and health concerns.
• Focus on Functional Foods and Beverages: A shift towards products offering additional health benefits beyond basic nutrition, such as immunity-boosting ingredients, probiotics for gut health, and nootropics for mental clarity.
• Innovations in Product Formulations: Continuous advancements in protein powders (whey, casein, plant-based), energy bars, and ready-to-drink supplements cater to diverse needs, from muscle building and endurance to weight management and recovery.

Market Segmentation

The report has segmented the market into the following categories:

Segmentation by Product Type:

• Sports Food
• Sports Drinks
• Sports Supplements

Segmentation by Raw Material:

• Animal Derived
• Plant-Based
• Mixed

Segmentation by Distribution Channel:

• Hypermarkets and Supermarkets
• Convenience Stores
• Drug and Specialty Stores
• Online
• Others

Segmentation by Region:

• North India
• West and Central India
• South India
• East India

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Latest Development in the Industry

• The Food Safety and Standards Authority of India (FSSAI) is tightening regulations on protein supplements, focusing on product safety, quality, and transparent labeling to ensure higher standards and address misleading claims.
• The Indian Council of Medical Research (ICMR) has issued guidelines advising caution against the unnecessary use of protein supplements, encouraging individuals to meet protein requirements through natural dietary sources. This poses both challenges and opportunities for brands to innovate with natural ingredient sourcing and education.
• The demand for plant-based protein is witnessing strong growth, with major brands expanding their portfolios to include vegan options to cater to a growing segment of health-conscious consumers and professional athletes.
• Government initiatives, such as the Khelo India Scheme , continue to heavily invest in upgrading sports and fitness infrastructure, including gyms and fitness centers, which directly contributes to the expansion of the sports nutrition market by increasing participation.

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