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Global Agritourism Market Forecast: Digital Bookings, Farm Stays & Experiential Travel On The Rise
(MENAFN- IMARC Group)
Market Overview
There's a growing buzz among consumers for genuine, hands-on experiences in rural areas-think harvest festivals, cozy farm stays, and engaging cooking classes. This trend fits perfectly with the wellness and slow-travel movements, leading to increased spending and longer stays for visitors. Both short domestic getaways and immersive international trips are fueling this demand. Digitalization of Booking & Distribution
Thanks to online platforms, social media, and seamless payment systems, planning and booking these experiences has never been easier. Farms can now connect with a broader audience while also managing their yields and exploring cross-selling opportunities. Policy Support & Rural Economic Diversification
On top of that, governments are stepping up by investing in infrastructure, establishing clear regulations, and offering grant programs. This effort aims to professionalize farm tourism, diversify rural economies, and create sustainable income sources for agricultural communities.
The global agritourism market is witnessing robust growth as travellers increasingly seek immersive rural experiences and sustainable farm-to-table activities. According to IMARC Group, the market is valued at USD 73.2 billion in 2024 and is projected to reach USD 205.6 billion by 2033 , expanding at a CAGR of 10.9% during 2025–2033 . This growth is fuelled by rising demand for experiential and wellness tourism, the adoption of digital booking platforms, and supportive rural development policies that enable farms to diversify revenue streams while preserving agricultural heritage.
Key Stats
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Market Value (2024): USD 73.2 Billion
Projected Market Value (2033): USD 205.6 Billion
CAGR (2025–2033): 10.9%
Leading Region: Europe (over 47% share)
Top Activities: On-farm sales, outdoor recreation, angertainment, educational tourism, and accommodations
Major Companies: Angrily Voyages, Bay Farm Tours, Blackberry Farm LLC, DeMuth Peru Travel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Montville Fromagerie, Select Holidays, Stata Farm Tours, Willow-Witt Ranch
Growth Drivers
Experiential & Wellness Travel ConvergenceThere's a growing buzz among consumers for genuine, hands-on experiences in rural areas-think harvest festivals, cozy farm stays, and engaging cooking classes. This trend fits perfectly with the wellness and slow-travel movements, leading to increased spending and longer stays for visitors. Both short domestic getaways and immersive international trips are fueling this demand. Digitalization of Booking & Distribution
Thanks to online platforms, social media, and seamless payment systems, planning and booking these experiences has never been easier. Farms can now connect with a broader audience while also managing their yields and exploring cross-selling opportunities. Policy Support & Rural Economic Diversification
On top of that, governments are stepping up by investing in infrastructure, establishing clear regulations, and offering grant programs. This effort aims to professionalize farm tourism, diversify rural economies, and create sustainable income sources for agricultural communities.
AI or Technology Impact
While AI-specific applications are still emerging in agritourism, digital transformation-particularly through real-time booking platforms, customer review systems, and dynamic pricing tools -is significantly improving operational efficiency, customer targeting, and personalized marketing for farm-based tourism operators.
Segmental Analysis
By Tourist Type
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Domestic: Short-haul escapes, weekend stays, and family-friendly activities dominate, boosting on-farm retail and seasonal programming.
International: Longer stays and higher spending, often linked to bundled accommodations, culinary workshops, and guided activities.
By Activity
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On-farm Sales: Direct retail of produce and artisanal goods.
Outdoor Recreation: Hiking, fishing, horse riding, and wildlife photography.
Agritainment: Festivals, hayrides, and seasonal events.
Educational Tourism: Farm tours, workshops, and demonstrations.
Accommodations: Farmstays, cabins, and boutique lodgings.
Others: Wellness retreats, private events, and niche workshops.
By Booking Channel
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Online: Real-time availability, secure payments, and reviews.
Offline: Walk-ins, call-ins, and local tourism partnerships.
By Sales Channel
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Travel Agents: Group tours and themed itineraries.
Direct: Higher-margin direct sales from farms to visitors.
Regional Insights
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Europe: Holds over 47% market share, driven by strong agricultural heritage, mature rural tourism infrastructure, and year-round sustainable tourism practices.
North America: The U.S. accounts for ~66% of regional share in 2024, reflecting high consumer interest in rural travel experiences.
Asia Pacific: Rising middle-class incomes and cultural tourism demand are driving growth.
Latin America & Middle East & Africa: Emerging destinations with untapped potential in nature-based and cultural agritourism.
Market Dynamics
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Drivers: Growing demand for experiential and wellness travel, digital booking adoption, government support for rural tourism.
Restraints: Seasonal fluctuations and infrastructure limitations in emerging markets.
Key Trends: Experience packaging (events, weddings), culinary tourism integration, and direct farm-to-consumer engagement through digital channels.
Leading Companies
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Agrilys Voyages
Bay Farm Tours
Blackberry Farm LLC
Domiruth PeruTravel
Farm To Farm Tours
Field Farm Tours Ltd
Greenmount Travel
Harvest Fresh Farms
Liberty Hill Farm
Monteillet Fromagerie
Select Holidays
Stita Farm Tours
Willow-Witt Ranch
These players are focusing on experience diversification, digital marketing, and direct booking channels to strengthen market presence and customer loyalty.
Recent Developments
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Rising adoption of experience packaging combining accommodations, events, and farm activities.
Growth in culinary tourism with farm-based cooking classes and tasting tours.
Increased digital transformation for real-time bookings and direct sales.
Expansion of seasonal and festival-based angertainment to boost off-peak tourism.
Greater use of social media marketing for rural tourism promotion.
Ask Analyst for Customization: https://www.imarcgroup.com/request?type=report&id=5456&flag=C
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
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Email:
Tel No: (+1-201971-6302 )
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