58% Of Americans Say Their Finances Are In Crisis, Achieve Survey Finds
| What makes borrowers miss bill payments? |
||||
| |
All debts |
Credit cards |
Auto loans |
Student loans |
| Job loss or reduced income |
21 % |
21 % |
28 % |
27 % |
| Increased cost of essential expenses |
16 % |
15 % |
24 % |
15 % |
| Forgot to pay |
11 % |
13 % |
6 % |
5 % |
| Difficulty managing cashflow |
7 % |
8 % |
7 % |
7 % |
| New or recurring physical health challenges |
4 % |
4 % |
2 % |
3 % |
| Lack of financial education or budgeting skills |
4 % |
4 % |
2 % |
10 % |
| Interest rate increase |
4 % |
3 % |
3 % |
4 % |
| Q: What is the primary reason you got behind on paying your debt? Chart shows top responses in each category of credit product (n=1,590) Source: Achieve Center for Consumer Insights |
Gap between consumer optimism and reality grows
The last edition of Achieve's household debt and credit survey highlighted a growing rift between consumers' financial expectations and their economic reality. That trend continues in Achieve's latest survey, revealing a drastic fall-off in consumers' expectations about the future.
In Achieve's January 2025 survey , just 12% of respondents predicted their financial situation would worsen by the middle of the year. But in the June 2025 survey, 32% of respondents now say their finances have deteriorated over the first half of the year. This setback comes at the expense of the nearly half of all January survey respondents who predicted their situation would improve by midyear.
"This economic uncertainty has led many consumers to reset their expectations for the future," Stroh said. "At the same time, consumers appear to be adjusting their spending habits in response to these economic pressures and in anticipation of future price increases that are growing faster than wage gains for many Americans."
Looking ahead, many consumers now appear to be bracing for stagnant, if not outright worse, economic conditions for the remainder of 2025. Achieve's latest survey found that 43% of respondents predict their financial situation will be better in January 2026 than it is right now. That's a steep decline from the results of the January 2025 survey, when 58% predicted their situation will be better in January 2026.
| The squeeze is on |
||||
| |
|
Worsened/Will get worse |
Auto loansStayed the same/Will stay the same |
Improved/Will |
| How will your financial situation change from January 2025 to June 2025? |
January 2025 Survey |
12 % |
41 % |
47 % |
| June 2025 Survey |
32 % |
43 % |
26 % |
|
| What will your financial situation |
January 2025 Survey |
10 % |
31 % |
58 % |
| June 2025 Survey |
15 % |
41 % |
43 % |
|
| Q1: How has your current overall financial situation changed in the past six months, 1 year and 3 years? Q2: How do you expect your financial situation will change in the next six months, 1 year and 3 years? Chart shows comparisons of the same periods of time across Achieve surveys fielded in January 2025 and June 2025. (n=2,000 per survey) Source: Achieve Center for Consumer Insights |
Methodology
The data and findings presented are based on an Achieve survey conducted in June 2025 consisting of 2,000 U.S. consumers ages 18 and older with an active account for one or more of the following categories of consumer debt: auto loan; major credit card with a minimum outstanding balance of $100; first-lien mortgage; home equity line of credit (HELOC); student loan; and other (unsecured personal loan, store-branded credit card, buy now, pay later loan, or closed-end home equity loan). The sample was augmented to include a statistically significant subset of credit card, auto loan and student loan borrowers who have been 30 days or more past due at least once in the past six months.
About the Achieve Center for Consumer Insights
The Achieve Center for Consumer Insights is a think tank that leverages Achieve's team of digital personal finance experts to provide a view into the state of consumer finances. In addition to sharing insights gleaned from Achieve's proprietary data and analytics, the Achieve Center for Consumer Insights publishes in-depth research, bespoke data and thoughtful commentary in support of Achieve's mission of helping everyday people get on the path to a better financial future.
About Achieve
Achieve , THE digital personal finance company, helps everyday people get on, and stay on, the path to a better financial future. Achieve pairs proprietary data and analytics with personalized support to offer personal loans , home equity loans , debt resolution and debt consolidation , along with financial tips and education and free mobile apps: Achieve MoLO® (Money Left Over) and Achieve GOODTM (Get Out Of Debt). Achieve has 2,300 dedicated teammates across the country, with hubs in Arizona, California, Florida and Texas. Achieve is frequently recognized as a Best Place to Work.
Achieve refers to the global organization and may denote one or more affiliates of Achieve Company, including Achieve, Equal Housing Opportunity (NMLS ID #138464); Achieve Home Loans, Equal Housing Opportunity (NMLS ID #1810501); Achieve Personal Loans (NMLS ID #227977); Achieve Resolution (NMLS ID # 1248929); and Freedom Financial Asset Management (CRD #170229).
Contacts
Austin Kilgore
Director
Corporate Communications
[email protected]
214-908-5097
Elina Tarkazikis
Manager
Corporate Communications
[email protected]
SOURCE Achieve
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