Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 392.3 Million

Market Forecast in 2033:USD 498.9 Million

Market Growth Rate (2025-33): 2.4%

The Vietnam ice cream market size reached USD 392.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 498.9 Million by 2033, exhibiting a growth rate (CAGR) of 2.4% during 2025-2033. The market is experiencing steady growth driven by the growing demand for indulgent and convenient desserts, increasing availability of low-fat, low-sugar, and dairy-free options with natural ingredients and fruits, and rising demand for premium ice cream variants.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/vietnam-ice-cream-market/requestsample

Vietnam Ice Cream Market Trends and Drivers:

The Vietnamese ice cream market is undergoing a significant shift towards premiumization, fueled by rising disposable incomes, urbanization, and evolving consumer aspirations. Consumers increasingly seek more than just refreshment; they desire indulgence, unique flavors, and memorable experiences. This is driving strong demand for artisanal, gourmet, and super-premium ice creams featuring high-quality ingredients like single-origin chocolates, real fruit purees, nuts, and imported dairy. International luxury brands are gaining traction, while local artisans are thriving by incorporating traditional Vietnamese flavors (like black sticky rice, durian, young rice, or pandan) into sophisticated formats. Packaging innovation and attractive in-store displays enhance perceived value. Furthermore, the concept of ice cream as a social or treat experience is growing, with consumers willing to pay significantly higher prices for novel textures, complex flavor profiles, and aesthetically pleasing products enjoyed in specialty parlors or as a premium home indulgence. This dynamic is expanding the market's value considerably faster than volume, with premium segments estimated to be growing at a CAGR exceeding 17%, significantly outpacing the overall market.

Health and wellness concerns are profoundly reshaping product development and consumer choices. There is surging demand for options perceived as healthier, including reduced-sugar, no-sugar-added, lower-fat, and higher-protein formulations. Plant-based ice creams, utilizing coconut milk, almond milk, soy milk, and emerging bases like oat or avocado, are experiencing explosive growth, driven not only by vegan and lactose-intolerant populations but also by mainstream health-conscious consumers seeking perceived cleaner ingredients. Functional fortification is a key trend, with manufacturers incorporating probiotics for gut health, collagen for beauty benefits, added vitamins, minerals, and even adaptogens for stress relief. Transparency in sourcing and clean-label preferences are paramount, pushing brands towards natural colors, flavors, and recognizable ingredients. Low-calorie and keto-friendly options are also carving out significant niches. Local manufacturers are rapidly reformulating traditional favorites to meet these demands, while new entrants focus exclusively on health-centric positioning. This dynamic is driving category diversification and opening entirely new consumer segments, making health-focused innovation a critical competitive battleground.

The landscape for purchasing ice cream is rapidly evolving beyond traditional grocery and convenience stores, heavily influenced by digital adoption. E-commerce and quick-commerce platforms are becoming vital sales channels, particularly in major cities like Hanoi and Ho Chi Minh City. Major online marketplaces (Shopee, Lazada, Tiki) and dedicated food delivery apps (GrabFood, Baemin, Now) offer extensive ice cream selections, leveraging their cold chain logistics for impulse purchases and home delivery convenience. Social commerce, facilitated through Facebook and Zalo groups, is significant for smaller local brands and artisanal producers. Simultaneously, modern trade expansion (hypermarkets, supermarkets, specialty stores) provides greater shelf space for diverse brands and premium products. The traditional trade (small independent stores) remains crucial, especially for single-serve and value segments, but is increasingly demanding better refrigeration and branded freezer placements. Impulse buying at petrol stations and kiosks continues to be important. This dynamic necessitates sophisticated multi-channel strategies from brands, significant investment in cold chain logistics for online fulfillment, and innovative packaging designed to maintain product integrity during last-mile delivery. Online channels are estimated to now account for over 20% of urban ice cream sales value and growing rapidly.

Vietnam Ice Cream Market Industry Segmentation:

Flavor Insights:

• Vanilla
• Chocolate
• Fruit
• Others

Category Insights:

• Impulse Ice Cream
• Take-Home Ice Cream
• Artisanal Ice Cream

Product Insights:

• Cup
• Stick
• Cone
• Brick
• Tub
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Ice Cream Parlors
• Online Stores
• Others

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email:

Tel No:(D) +91 120 433 0800

United States: +1-201971-6302

MENAFN29072025004122016232ID1109855913