Gold prices in the UAE have surged by approximately Dh100 per gram over the past year, prompting many residents to call their gold jewellery purchases one of the best investment decisions they've made.

Last summer, the 22K gold variant was trading between Dh279 and Dh290 per gram. As of Wednesday, it was priced at over Dh380 per gram.

According to World Gold Council data, the price has been steadily rising since the third quarter of 2023. Prices have risen by nearly $800 per ounce year-on-year in the first quarter of 2025.

Stay up to date with the latest news. Follow KT on WhatsApp Channels.

Data showed that gold price averaged $1,928.5 per ounce in Q3 2023, rising to $1,971.5 in the fourth quarter of that year. In 2024, price averaged around $2,069.8 per ounce in the first quarter, rising to $2,338.2 in Q2, $2,474.3 in Q3, $2,663.4 in Q4 and $2,859.6 in the first quarter of 2025.

“When I bought gold in 2024, the 22K price was around Dh290 per gram,” said Rajitha Nair, a PR and corporate communications professional.“I used to check rates regularly and felt it was a good time to invest. With prices now above Dh380, the same purchase would be significantly more expensive today. It really shows how much value gold has gained in just a year.”

Rajitha considers her gold jewellery purchase both emotionally meaningful and financially smart.“I'd say it's one of the most rewarding investments I've made. A Dh100-per-gram gain in a year is substantial - especially for something I love to wear as well.”

She added,“Jewellery is a tangible asset with emotional value. While coins and bars are great for pure investment, jewellery offers personal satisfaction and beauty.”

Another long-time UAE resident, Pooja S., a sales and marketing executive, also purchased gold jewellery last year when 22K gold was priced at Dh277 per gram.

“With prices up by about Dh100 per gram now, I would have spent roughly Dh2,450 more for the same pieces today,” she said.

Pooja also invests in gold bars and coins, viewing the metal as a safe and reliable store of value.

Rajitha advised fellow residents to hold on to their gold rather than selling it at this stage.“With prices climbing steadily, I think it's wise to wait. A little patience now might result in better returns later,” she said.

She also emphasised the enduring significance of gold.“Gold remains relevant regardless of the economic climate. It's not just about financial returns - it represents cultural heritage, security, and timeless beauty. Especially in our region, gold is both an investment and a tradition.”

According to Nirmal Kumar, senior executive at Yogesh Jewellers, a Dh100-per-gram increase within a year is“remarkable".

“For many clients, especially those who bought in early 2024, gold has proven to be both a profitable and sentimental investment - something beautiful that appreciates in value,” he said.

“Coins and bars are ideal for pure investment, but jewellery offers both value and experience. Whether for wealth protection, gifting, or legacy planning, gold - especially 18K and 21K jewellery - blends tradition, security, and return on investment.”

Aditya Singh, head of international jewellery business at Titan Company (Tanishq), noted a transformation in both consumer behaviour and retail strategy over the past year.

“We've seen a shift toward lighter, modular, and versatile designs that are wearable on multiple occasions and more affordable. Younger consumers are driving this demand - they're looking for jewellery that reflects their personal identity through customisation, storytelling, and modernised traditional design,” he said.

“Today's customers want transparency on pricing, making charges, sourcing, and certifications. Retailers that lead with authenticity and meaningful value - not just discounts - are earning long-term trust.”

MENAFN23072025000049011007ID1109840132