Tuesday, 02 January 2024 12:17 GMT

Shusha Global Media Forum Wraps Up


(MENAFN- Jordan News Agency)


Shusha, July 22 (Petra) -- The Third Shusha Global Media Forum concluded Monday following three days of high-level discussions centered on the intersection of media, artificial intelligence, and digital transformation.
Participants examined the growing importance of media literacy as a safeguard against misinformation and emphasized the evolving role of journalism in an era increasingly shaped by generative AI and algorithm-driven content.
In a series of panel sessions, experts stressed that media literacy must go beyond passive consumption to include critical evaluation of content sources, credibility, and intent. They warned of the dangers posed by unverified information circulating on platforms that lack editorial oversight, arguing that such content can distort public perception, incite confusion, and even trigger social unrest.
Speakers called for a renewed focus on public education to build resilience against misinformation. Individuals, they said, should be equipped to verify content before sharing it and to engage with digital platforms in a more conscious and informed manner.
The forum also highlighted journalism's leadership role in shaping public opinion and fostering informed debate. Media professionals were urged to not only convey facts but to contextualize them responsibly and ensure accuracy in the face of rapidly evolving technologies.
Several panelists pointed to tools like ChatGPT as examples of the challenges facing modern media. While acknowledging the potential of AI in supporting journalistic work, they underscored the need for human oversight and fact-checking to prevent the unchecked spread of biased or misleading content.
One of the forum's key messages was the importance of cultivating critical thinking at both individual and institutional levels. Promoting diverse and trustworthy sources, investing in media education, and encouraging analytical skills were identified as essential components of a healthy information ecosystem.
The event brought together approximately 140 international participants from 52 countries, including representatives from more than 30 news agencies, seven international organizations, and 80 media outlets.
In addition to panel discussions, the forum served as a platform for networking and collaboration on global media challenges, particularly those arising from rapid technological change and the spread of disinformation.
On the final day, participants toured several historic landmarks in Shusha, including the city's fortress walls, the Mausoleum Museum, and statues of notable Azerbaijani figures such as Uzeyir Hajibeyov, Bulbul, and Khurshidbanu Natavan.
They also visited the Ashaghi Govhar Agha Mosque, built between 1874 and 1875 by architect Karbalayi Safikhan Karabakhi.
The Yukhari Govhar Agha Mosque, another prominent stop on the tour, is regarded as a significant national and cultural monument in Azerbaijan.

MENAFN22072025000117011021ID1109830078



Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.