BYD's Quiet Takeover: How A Chinese Automaker Changed Brazil's Car Market

(MENAFN- The Rio Times) Official sales data from Brazil's vehicle registry and trade associations show that BYD, a Chinese automaker, has rapidly become a dominant force in Brazil's car market.

In 2024, BYD sold over 76,700 vehicles in Brazil, marking a 328% increase over the previous year.

This growth outpaced all other brands, including long-standing leaders like Toyota and Hyundai. BYD's strategy centers on electric and hybrid vehicles.

The company stopped selling traditional gasoline cars in 2022 and now focuses on battery electric and plug-in hybrid models.

In Brazil, BYD captured 90% of the electric vehicle market by April 2025, according to official market trackers.

The brand's Dolphin Mini and Song models led sales, with the Dolphin Mini competing directly with gasoline hatchbacks.



Brazil's overall electric vehicle market grew 89% in 2024, reaching 177,538 units sold. Imports of electric cars hit $1.6 billion, a 107.7% rise from the year before.

This surge reflects a shift in consumer preference, as more buyers choose electric and hybrid vehicles for their lower running costs and new tax incentives.
BYD's Quiet Takeover: How a Chinese Automaker Changed Brazil's Car Market
The number of public charging stations in Brazil tripled in 2024, easing concerns about driving range.

BYD's decision to build a factory in Bahia, Brazil, marks a turning point. The plant, set to be fully operational by December 2026, will create up to 10,000 jobs.

BYD will start by assembling vehicles from imported kits and gradually increase local production.



The factory will have a yearly capacity of 150,000 vehicles at launch, with plans to double this by 2026.

This investment aims to reduce costs, avoid import tariffs, and meet local demand more efficiently.

Brazil's car market has faced ups and downs over the past decade, with a sharp downturn during the 2015 recession and the COVID-19 pandemic.

However, the market rebounded in 2023 and 2024, with sales rising 13.9% in 2024 and output expected to grow another 6.8% in 2025.

Chinese automakers, led by BYD, now play a major role in this recovery. The real story is that BYD's rise is not just about technology or sustainability. It is a calculated business move to gain market share in a growing economy.

By investing in local production, offering affordable electric vehicles, and leveraging Brazil's shift toward cleaner transport, BYD has established itself as a key player in Latin America's largest market.

This shift matters because it changes the competitive landscape, creates jobs, and accelerates Brazil's move toward modern, cost-effective vehicles.

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