Epson's Survey Reveals Popularity Of Projectors In Saudi Arabia As Consumers Create Home Cinema Experiences

A study commissioned by Epson has uncovered increasing demand for home cinema experiences, with tremendous advancements in technology and a shift in lifestyle preferences driving consumers towards choosing large-screen projectors over traditional television sets for such experiences. Whether for creating a home theatre, gaming experience or enjoying content with a large-screen display, the survey results show that projectors have become a preferred option in the world of home entertainment. Their growing popularity reflects consumers' desire for larger, more immersive, and flexible viewing experiences.

Epson conducted the survey across five markets – Saudi Arabia, the United Arab Emirates, Morocco, Türkiye, and South Africa – to identify current trends in home cinema experiences. The research revealed that 50.8% of respondents across the five markets favour large-screen projectors over traditional TV sets, with the highest number of respondents preferring projectors seen in the UAE (60%) and Saudi Arabia (62%). Notably, only 11.6% of those surveyed reported not using or having tried a projector.

In the Kingdom, 71% of respondents said overall ambience was the most important factor, followed by visual quality, personal comfort ranked second and third, respectively, indicating that consumers prioritise the full home cinema experience above other factors.

As more households seek to elevate their entertainment experience, Epson is at the forefront of home cinema innovation, meeting the growing demand for superior image clarity. Epson's home cinema entertainment solutions such as the 4K PRO-UHD projectors – featuring the 3 LCD technology are designed to offer the opportunity to experience a vivid, lifelike image, with advanced pixel-shifting technology. Powered with exceptionally high lumen levels and contrast ratios, they deliver sharp and bright picture and resolution quality comparable to commercial cinemas, meeting the strong demand for inimitable visual quality. The 3 LCD technology ensures viewers can enjoy an exceptionally sharp 4K picture without sacrificing brightnesss, on displays up to 300”. The highest possible sound quality is assured with Epson's built-in audio solutions and seamless compatibility with external speakers for an enhanced audio experience.

Epson conducted the survey in collaboration with Pollfish, sampling 100 respondents per market. Epson sees significant potential to increase market share as consumers discover the phenomenal viewing experiences enabled by technological advancements. Draws for consumers include bigger screen sizes, flexibility and space-saving, portability, customisability and a cinematic feel, enabling a true movie theatre atmosphere at home.

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