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Harvard Wins Snaplogic UK PR Account
(MENAFN- PRovoke)
LONDON - Technology communications and marketing specialist Harvard has added another client to its fast-growing AI portfolio, winning the UK PR brief for SnapLogic after a competitive pitch.
Named by Gartner as a“Visionary” in its 2024 Data Integration Tools Magic Quadrant report, SnapLogic provides AI-led data integration, orchestration and automation. The firm, which was founded in 2006, is VC-backed; at its last funding round in 2021, it had a valuation of around $1 billion.
Harvard will support the brand in the UK as it looks to the next stage of growth as a pioneer of generative data integration. The agency will work with SnapLogic's global agency network and in-house communications team on UK communications strategy, thought-leadership, executive profiling, and corporate news distribution for editorial coverage in national and top-tier trade publications. SnapLogic has also worked with Kaizo PR in the UK.
SnapLogic senior communications manager for EMEA Gemma Smith said:“We wanted an agency that had both a deep technical knowledge but also the creativity and spark to build compelling narratives that would resonate with both practitioners and decision makers.
“Harvard has a proven track record of supporting businesses like SnapLogic – and from our first conversation it was clear that the agency not only knew our space but had the media connections that would put us straight in front of our target audience. We knew the team would be a good sparring partner able to challenge and guide us, while delivering the results we need.”
SnapLogic will sit within Harvard's enterprise technology practice, which also works with other iPaaS, application integration and AI brands. Harvard MD Lorna Hughes said:“Ambitious, innovative, and hungry to grow, SnapLogic is exactly the kind of brand we want to work with.
“It is a brilliant addition to our roster of AI-led technology brands and the account team has hit the ground running, already embedding themselves in everything from SnapLogic's UK event, Integreat, through to its thought leadership plans.”
The win follows a strong year for Harvard's new business record in 2024, when it gained 27 new clients, many in frontier technology segments , despite the ongoing uncertainty in the technology market.
Named by Gartner as a“Visionary” in its 2024 Data Integration Tools Magic Quadrant report, SnapLogic provides AI-led data integration, orchestration and automation. The firm, which was founded in 2006, is VC-backed; at its last funding round in 2021, it had a valuation of around $1 billion.
Harvard will support the brand in the UK as it looks to the next stage of growth as a pioneer of generative data integration. The agency will work with SnapLogic's global agency network and in-house communications team on UK communications strategy, thought-leadership, executive profiling, and corporate news distribution for editorial coverage in national and top-tier trade publications. SnapLogic has also worked with Kaizo PR in the UK.
SnapLogic senior communications manager for EMEA Gemma Smith said:“We wanted an agency that had both a deep technical knowledge but also the creativity and spark to build compelling narratives that would resonate with both practitioners and decision makers.
“Harvard has a proven track record of supporting businesses like SnapLogic – and from our first conversation it was clear that the agency not only knew our space but had the media connections that would put us straight in front of our target audience. We knew the team would be a good sparring partner able to challenge and guide us, while delivering the results we need.”
SnapLogic will sit within Harvard's enterprise technology practice, which also works with other iPaaS, application integration and AI brands. Harvard MD Lorna Hughes said:“Ambitious, innovative, and hungry to grow, SnapLogic is exactly the kind of brand we want to work with.
“It is a brilliant addition to our roster of AI-led technology brands and the account team has hit the ground running, already embedding themselves in everything from SnapLogic's UK event, Integreat, through to its thought leadership plans.”
The win follows a strong year for Harvard's new business record in 2024, when it gained 27 new clients, many in frontier technology segments , despite the ongoing uncertainty in the technology market.
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