Asia-Pacific News In Brief (March 17, 2025)

(MENAFN- PRovoke) Nissan Sees Leadership Changes
JAPAN - Nissan Motor Co. has said that Asako Hoshino, chief brand and customer officer and Hideaki Watanabe, chief strategy and corporate affairs officer, will be stepping down from their roles come March 31. No replacements have yet been named. However, effective April 1, the board of directors has approved titles and areas of responsibility for the representative executive officer and executive officers. Ivan Espinosa, currently the chief planning officer, has been appointed as the representative executive officer, president, and CEO, succeeding Makoto Uchida.

Ogilvy Health Expands Consumer Health Offerings And Hires New Lead
SYDNEY - Ogilvy Health Australia has unveiled an expanded and diversified consumer health offering, spearheaded by a newly created senior role, and local arm of a specialist global influencing product. Designed to apply a culture-led lens to Ogilvy Health's scientific patient-led work, the expanded consumer health capabilities will ensure health campaigning continues to balance behavioural science, creativity and health experience to drive real impact on business results and Australian lives. It aims to ensure health conversations occur in culture where they have the greatest potential to cut through. Leading the consumer health offer is Ben Hickey, who joined Ogilvy Health in late 2024 in the newly-created role of Head of Consumer Health. Since starting, Hickey has been working on refining the agency's diversified offering to now officially launch its expansion this month. This includes the Australian rollout of Health Influence; a global capability, tailored locally, that provides pharmaceutical, healthcare and wellness brands access to the burgeoning influence economy.

Southeast Asian Creators, Agencies Sign MOU Forming Regional Creators Association
JAKARTA - Leading content creators and talent management agencies have joined forces to establish the Creators Association of Southeast Asia (CASA), set to shape the future of the region's creator economy. With the signing of the Memorandum of Understanding (MOU), CASA aims to serve as a dedicated platform to support content creators, advocate for industry standards and drive cross-border collaborations. The MOU was signed by key figures in the influencer landscape including Vanya Qinthara, CEO of DKCIndo and leader of IndoBeautyVlogger Community. Jehian Panangian Sijabat, founder of Mantappu Corp, which manages top regional influencers such as Jerome Polin, Koreanreomit, and Alex Boboholokal. Vina Muliana, a career influencer with 9.8 million TikTok followers and Vero, led by CEO Brian Griffin, which has been at the forefront of strategic communications, influencer marketing and reputation management. As part of its regional expansion, CASA will next extend its footprint to Vietnam, in collaboration with Vietcetera, a Vietnamese media company recognized for its role in championing digital storytelling and thought leadership.

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