Global Cookies Market Growth, Trends & Demand By 2033

(MENAFN- Straits Research) Introduction

Cookies are baked desserts or snacks made mainly from flour, sugar, and fat, often enhanced with chocolate chips, nuts, dried fruits, or spices. They come in various textures, including crunchy, chewy, and soft, and are available in homemade, artisanal, and commercially mass-produced forms. Cookies are popular worldwide and commonly paired with milk, coffee, or tea beverages. The market offers diverse options, including gluten-free, vegan, and protein-enriched varieties catering to health-conscious consumers. Seasonal and themed cookies drive demand during holidays, while innovations in flavors and packaging enhance their appeal. Nostalgia, indulgence, and convenience fuel industry growth.

The global cookies market expands as consumers seek convenient, indulgent, and health-oriented snacks. Innovations in ingredients, flavors, and textures-such as organic, gluten-free, and protein-fortified cookies-are broadening market reach. Artisanal and premium cookie brands are popular, while sugar-free and plant-based options attract health-conscious consumers. E-commerce and direct-to-consumer sales channels are transforming distribution models, allowing smaller brands to compete with established names. Limited-edition and seasonal flavors boost consumer engagement, while sustainability trends like ethical sourcing and recyclable packaging influence purchasing behavior. Brands prioritizing responsible practices and innovative product offerings can distinguish themselves in the market.

Market Dynamics Changing lifestyles and urbanization drive market growth

With increasingly hectic schedules and limited time for meal preparation, modern lifestyles drive the demand for convenient snack options like cookies. Urbanization further accelerates this trend, as city dwellers often lack access to home kitchens and prefer portable, ready-to-eat foods. Cookies serve as a quick and satisfying snack or treat, meeting this growing consumer need. Additionally, urbanization enhances exposure to various cookie brands and products, boosting demand and contributing to market expansion. As urbanization and lifestyles evolve, the cookie industry is well-positioned to benefit from these ongoing trends.

• According to FoodDrinkEurope, biscuits fell under the 'various food goods' category, with exports reaching USD 153.78 billion in 2023. The baking sector remains one of the fastest-growing in terms of global exports.

Manufacturers continually develop new and exciting flavors, ingredients, textures, and formats to stay ahead of market trends and meet shifting consumer preferences. This includes experimenting with unique flavor combinations, incorporating functional ingredients (fiber or added protein), and adapting to dietary trends like gluten-free and vegan options.

Vegan and plant-based cookies offer significant potential for growth and innovation

The rising popularity of plant-based diets and veganism presents a significant opportunity for the global cookie market. The vegan and plant-based cookie segment rapidly expands as demand for animal-free products grows. This shift allows cookie manufacturers to reach a broader audience, including consumers seeking healthier and ethically sourced ingredients. Innovations in plant-based recipes and ingredient selection help create delicious, appealing vegan cookies, fueling growth in this emerging sector. This expanding market allows brands to cater to a broader consumer base while addressing ethical and dietary considerations.

• In September 2024, Marks & Spencer unveiled part of its Christmas 2024 lineup, launching vegan speculoos and chocolate chip cookies in a festive light-up tin. The tin is designed as a snow-covered house featuring a Christmas wreath and an indoor holiday tree.

Regional Analysis

Asia-Pacific holds the largest share of the global cookies market, driven by a vast population, rising disposable incomes, and evolving consumer preferences. Countries like China and India play a key role in this dominance due to their increasing appetite for packaged foods and Western-style snacks. The region's diverse culinary landscape contributes to market vibrancy, offering a broad range of local and international cookie flavors. Additionally, expanding modern retail formats, including supermarkets and hypermarkets, has made cookies more accessible to a larger audience across Asia-Pacific.

• According to Ministry of Commerce and Industry data, India's bakery exports increased from USD 346.7 million in FY19 to USD 557.6 million in FY24, reflecting a compound annual growth rate (CAGR) of 9.9%.

Key Highlights

• The global cookies market size was valued at USD 40.25 billion in 2024 and is expected to reach from USD 42.31 billion in 2025 to USD 65.95 billion in 2033, growing at a CAGR of 5.70% over the forecast period (2025-2033).
• Based on Type, the global cookies market is segmented into bar cookies, molded cookies, rolled cookies, and others. Bar Cookies owns the highest market share during the forecast period.
• Based on Packaging, the global cookies market is segmented into rigid, flexible, and others. Rigid segment owns the highest market share during the forecast period.
• Based on the Distribution Channel, the cookies market is segmented into Store-Based and Non-Store-Based. The store-based segment is the largest revenue contributor to the market over the forecast period
• Based on region, the global market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Asia-Pacific is the most significant shareholder in the global cookies market and is forecasted to exhibit a CAGR of 4.2% during the forecast period.

Competitive Players

Kellogs Co.

Britannia Industries Ltd.

Nestle

Parle Products Pvt. Ltd.

The Campbell Soup Company

Inc.

Mondelez International

Danone S.A.

United Biscuits

ITC

HUL

Patanjali, etc.

Burton's Biscuit Company

Lotus Bakeries NV

Leibniz-Keks

Kraft Foods

Mars Inc.

Recent Developments

• In June 2024, Parle Products launched a new campaign for its Parle 20-20 Cookies. The campaign highlights the brand's premium quality and aims to strengthen consumer engagement and recall.
• In May 2024, OREO, in partnership with Lucasfilm, unveiled Special Edition Star Wars OREO Cookies. The product features two distinct versions of Star Wars OREO Cookie Packs, each distinguished by a unique color of crème representing either the light side or dark side of the Force, despite the packaging being identical.

Segmentation

By Type

Traditional cookies

Bar Cookies

Molded Cookies

Rolled Cookies

Others

By Packaging

Rigid

Flexible

Others

By Distribution Channel

Store-Based

Non-Store-Based

By Region

North America

Europe

Asia Pacific

Central & South America

Middle East & Africa

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