Bully Pulpit International Acquires Propper Daley, Expands US Presence

(MENAFN- PRovoke) LOS ANGELES - Bully Pulpit International has acquired LA-based impact agency Propper Daley for an undisclosed price, expanding its cultural influence expertise and US footprint into two new markets

The acquisition brings together BPI's expertise in strategic communications and public affairs with Propper Daley's strength in cultural engagement, including partnerships with celebrities, nonprofits, and brands. Propper Daley has worked with organizations such as Waymo, the W.K. Kellogg Foundation and pop stars John Legend and Shawn Mendes to advance social change.

“Impact can't be achieved through policy and traditional advocacy alone-changing culture is the way forward,” said BPI President Andrew Bleeker.“Propper Daley understands how to shift attitudes and behaviors through influence, and we're thrilled to integrate their expertise into BPI.”

The move also expands BPI's US footprint into Los Angeles, doubling the firm's West Coast presence, and Miami. Propper Daley will transition to the BPI brand. Propper Daley's entertainment philanthropy division will continue to operate as Propper Daley BPI, joining BOLDT BPI, Message House BPI and Seven Hills BPI as part of the BPI Group.

“Real change happens when strategic rigor meets cultural influence,” said Propper Daley president Greg Propper.“With BPI, we can offer a seamless approach that reflects how change actually happens in today's world.”

Buying Propper Daley is the latest in a spate of acquisitions by BPI, which grew the firm's operations in Europe.

In November, BPI significantly expanded its UK presence with the acquisition of two firms - strategic communications agency Seven Hills and research group Message House.

Those deals followed BPI's acquisition of European public affairs and strategic communications firm Boldt at the end of 2023.

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