US Secret Service allocates millions to recruitment commercial

(MENAFN) The US Secret Service has unveiled a new recruitment advertisement costing $2 million, a significant increase from its usual budget, CNN reported. The one-minute ad, directed by Hollywood filmmaker Michael Bay, premiered during the Super Bowl on Sunday. Bay, known for directing blockbuster films like Armageddon and Transformers, put the ad together in just two weeks.

The ad aired during the pregame show at the Superdome in New Orleans, and while the ad space itself was reportedly donated, saving the Secret Service additional costs, it still represents a major investment. The cost of Super Bowl ads has risen to millions, with a 30-second spot this year costing over $8 million.

The recruitment video showcases the Secret Service's protection of US leaders at key events, highlighting agents’ roles in safeguarding the nation’s leaders, including President Trump at this year’s Super Bowl. The ad also includes somber references to notable failures in the agency’s history, such as the assassinations of President John F. Kennedy and the attacks on Presidents Reagan and Trump.

The Secret Service has not commented on the ad’s high cost, but its new director, Sean Curran, explained that the campaign aimed to offer a fresh perspective on the work of the agency’s members. Despite positive reactions, the ad also drew attention to its portrayal of the agency’s past mistakes, with some questioning the inclusion of such moments and the use of taxpayer money for the campaign.

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