Tiger Brokers Picks New Comms Agency For APAC Region

(MENAFN- PRovoke) APAC - financial firm Tiger Brokers has picked independent communications agency, W Communications Singapore to handle its communications efforts across Singapore and the Asia Pacific region.

Following a pitch, W Communications will now be working with Tiger Brokers to ensure a refined approach across both of its key markets, to elevate the brand's story while highlighting its platform offerings and industry expertise.

W Communications will focus on driving awareness for Tiger Brokers, fostering greater trust, and amplifying the brokerage's mission to make trading and investing more accessible to a broader audience, as it stands out from the competition, it said to PRovoke Media.

The remit will see W Communications further propel the brokerage's key narratives in order to increase its share of voice, while engaging its primary target audiences of retail investors, high net worth individuals and financial intermediaries.

“Engaging with investors today will require an innovative communication strategy for robust storytelling. Our partnership with W Communications highlights our commitment to staying ahead of the industry curve when it comes to effectively conveying our value proposition to clients, in line with our business objectives,” said Shelton Chang, PR Manager, Tiger Brokers.

“By operating in the region's highly competitive financial hub, staying at the forefront of industry innovation is no longer just an advantage – it is necessary. This partnership aims to solidify Tiger Broker's leadership position through impactful content and campaigns," added Kenneth Chew, corporate lead at W Communications. "Our team's experience in the financial sector provides us with a deep understanding of market dynamics and movements, which enables us to effectively convey Tiger Broker's key messages through a comprehensive approach that integrates technical market insights with strategic branding initiatives."

This comes shortly after the agency picked Robin Chang as its new general manager of its Asia-Pacific operations . Chang will report to Warren Johnson, founder and chief executive officer of the agency in his new role.

Chang brings with him 17 years of experience in public relations and integrated communications, with a proven track record spanning both the consumer, lifestyle and corporate sectors.

MENAFN05022025000219011063ID1109169573