Blurred Hired By Global Tech Group For Sustainability & Comms
Date
7/25/2024 3:19:04 PM
(MENAFN- PRovoke)
LONDON - Strategic and creative communications consultancy Blurred has been appointed by Abu Dhabi-based technology group e& (formerly Etisalat) to develop its sustainability strategy, plan and narrative, after a competitive pitch.
Blurred will work with e&'s leadership team and sustainability steering committee to develop a strategy and narrative that brings together the sustainability impacts and ambitions of the group across its business, while reflecting its global expansion and Technology transformation.
The company is nearly 50 years old, having launched in the UAE as the country's first telecoms company, and now operates in 32 countries across the Middle East, Asia, and Africa.
Andrew Dunnett, group SVP of sustainability at e&,
said:“We are delighted to be working with Blurred to refresh our 2030 sustainability strategy and narrative. Given our footprint, emerging market knowledge, capabilities in AI, digital infrastructure and networked intelligent devices, e& is committed to launching a new and ambitious sustainability programme.
“We know that digital is the base of the pyramid for the solutions to address some of the most pressing problems humanity faces and given their acutely experienced team, we felt Blurred were the right agency to support us in this journey.”
Blurred senior partner Jeremy Cohen added:“We've seen the ambition from across the leadership team to use sustainability as a true force for good and to create long-term positive impact for the communities and societies it touches. It's a brief that was made for Blurred, and one we're very proud to be supporting e& with.”
The technology company joins Blurred's brand communications portfolio, including Coca-Cola and Oatly, alongside sustainability reporting for clients such as investment management firm Blackstone.
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