Palestine Cola appears as symbol of unity amid worldwide boycotts
Date
7/23/2024 8:20:03 AM
(MENAFN) In the midst of the ongoing conflict in Gaza, many Arab communities have chosen to boycott major international brands in support of the Palestinian cause. This movement has paved the way for the rise of local Arab brands, offering meaningful alternatives to global giants like Coca-Cola and Pepsi. One such endeavor is Palestine Cola, created by three brothers from Malmo, Sweden, in collaboration with Mohamed Kiswani. They saw an opportunity to establish a brand that not only resonates with their cultural heritage but also supports a broader social cause.
Palestine Cola, adorned with symbols of Palestinian culture and identity, has received widespread support from consumers who wish to purchase products that reflect their values. The brand's inception was driven by a desire to provide an alternative that stands in solidarity with the Palestinian cause, distinguishing itself from mainstream options. Since its launch, Palestine Cola has quickly become a favorite among those eager to embrace a product that aligns with their principles and heritage.
In this episode of Business Extra, host Cody Combs interviews Mohamed Kiswani, co-founder of Palestine Cola. They discuss the inspiration behind the brand, the challenges faced during its launch, market reception, and future expansion plans. Kiswani elaborates on how the brand aims to fill the void left by boycotted international brands and how it has become a symbol of resistance and cultural pride for many Arab consumers.
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