Juventus, Vanatex forge long-term partnership to expand global cargo access
Date
6/24/2024 8:44:28 AM
(MENAFN) On Monday, Italian football club Juventus and online sporting goods retailer Fanatex announced a groundbreaking long-term partnership designed to extend the reach of the club's merchandise globally. This strategic agreement, set to run until the end of the 2034-2035 season, is heralded as one of the most comprehensive and ambitious deals in sports promotion history. While the specific financial details of the deal remain undisclosed, such agreements typically ensure substantial guaranteed earnings for the club, alongside additional returns based on guaranteed payments. The partnership underscores Juventus' status as one of the most iconic football clubs in the world, a sentiment echoed by Stephen Dowling, Head of International Affairs at Fanatics. Dowling expressed his honor in collaborating with Juventus to transform the fan experience through innovative product designs and enhanced global availability, both in physical stores and online platforms.
Under this new agreement, Fanatex will become the master franchisee for the Juventus product range. This role entails the global design, manufacturing, and sale of all club products, with the notable exception of the team's jerseys, which will continue to be supplied by Adidas. The partnership aims to cater to the diverse needs of Juventus fans worldwide, offering a wide array of products that appeal to the local Italian market as well as the club’s international followers. Juventus, headquartered in Turin, Northern Italy, boasts a storied legacy as the most successful Italian club, having clinched the local league title a record 36 times. This alliance with Fanatex is poised to further cement Juventus' global presence and enhance its merchandising prowess, solidifying its connection with fans across the globe.
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