Apple delays launch of AI system in European Union due to regulatory concerns

(MENAFN) Apple has announced an indefinite postponement of the launch of its new generative artificial intelligence system in European Union countries, citing regulatory concerns related to the EU's Digital Markets Law. According to an Apple spokeswoman, the company is particularly worried about the law's interoperability requirements. These rules, designed to ensure communication between various platforms and messaging systems, could, in Apple's view, threaten the security and protection of personal data.

Earlier in June, Apple unveiled its new system, "Apple Intelligence," which aims to enhance the functionality of its devices, ranging from iPhones to Macs, through the use of generative artificial intelligence. This advanced AI technology can create content such as text, images, or sound from simple, everyday language requests, and provide detailed answers to questions. Notable features of Apple Intelligence include the ability for users to create personalized emojis, summarize email inbox messages, and locate photos in their albums through verbal descriptions.

During the Apple Intelligence presentation, the company emphasized the system's robust security features, a longstanding cornerstone of Apple's product philosophy. Apple assured users that iPhones equipped with Apple Intelligence would leverage the capabilities of remote servers (cloud computing) without compromising the security of their data or allowing unauthorized access.

This delay underscores the tension between technological innovation and regulatory frameworks, as Apple navigates the complexities of ensuring both compliance and the protection of user data in the European market. 

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