
VFS Global Says Sri Lanka Decides On Granting Or Rejecting Visa
Particulars Features Description | ||
Enhanced User Experience
| Intuitive Website | A modern website that is designed with intuitive navigation to make it simple to use for applicants. It has comprehensive FAQs, information on all visa categories, documents requirements, visa fees and the guides users through the application process. |
Data Extraction | Information from Uploaded documents like passports are extracted using Artificial Intelligence to auto fill the application form, making it simple for users. | |
InternationalPayment Gateway | An integrated payment gateway facilitates secure payment processing for users from all parts of the world. | |
Photo Editor | A tool provided to assist applicants in uploading their photo to ensure it meets the required specifications. | |
ResponsiveWebsite across devices | The website is optimized for all devices including desktop, mobile and tablet, ensuring accessibility and usability across different screen sizes. | |
Multilingual | Apart from English, the Sri Lanka E-Visa website will be made available in 4 languages – Tamil, Russian, Mandarin/Cantonese and German. | |
Increased platform offerings to GOSL | Robust and Scalable | Capability to support the new eVisa scheme launched by GOSL, which includes new Non-Resident and Resident visa categories having advanced and integrated application solutions to capture applicant data through enhanced tools and transmission of applicant information to the immigration systems for better visa decision making. |
Dynamic | Ability to introduce new services integration such as insurance, tourism services, etc complimenting the Visa process | |
Security and Data Protection | GDPRCompliance | The solution is GDPR compliant, ensuring stringent data protection norms and a comprehensive Information Security Management System. |
ISO/IEC 27001:2013 | All the locations are certified against the international security gold standard of ISO/IEC 27001:2013, which means a high level of assurance throughout our information security processes. | |
Data Purging | Data purged as per the data purging policy. | |
Customer Service
| 24×7 Multilingual Call Centre | A multilingual call center operates 24X7 to aid users in 5 languages supporting 190 countries. |
Online Chatbot | An online chatbot offers immediate support to applicants, addressing queries and aiding during the application process. | |
Live Chat with Agents | Real-time assistance is available through live chat with customer service agents, enhancing user experience and resolving issues promptly. | |
Cloud-Based Hosting
| Enhanced Performance | Cloud-based data hosting enhances website performance, ensuring faster response times and improved user experience. |
Capability to Increase Efficiency | The scalability of cloud hosting allows for efficient resource allocation, optimizing performance as demand fluctuates. | |
Real time Monitoring | Real time monitoring to ensure 100% uptime. | |
Quality Control | Back-office quality check | All applications including uploaded documents are quality checked by a back-office team based in Sri Lanka operating 24X7 to ensure that the information provided by the applicant is verified before the same is sent to Immigration for decision making. |
Comprehensive visa categories | 17 categories of visas | Offering 17 categories of visas across tourist, business, transit and gratis visas, ranging from a 4-day visa to 10-year visa for Sri Lanka |
Ability for the Government to track and trace | Tracking travellers in Sri Lanka | The platform takes critical information from the applications and transmits the same to the Government including passport copies, photographs, phone number, email ID, length of stay in Sri Lanka, departure date etc. This enables the Government to contact and track the travellers when they are in Sri Lanka as required. |
Promoting Sri Lanka Globally | Marketing Sri Lanka | Gaining instant access to over 3,500 touchpoints worldwide. Promoting Sri Lanka globally to increase destination awareness and market Sri Lanka as a preferred destination across 151 countries through a targeted marketing plan. This includes offering visibility in Visa Application Centres, online and offline marketing, social media marketing, B2B marketing including roadshows in various countries and engagement with the local travel trade in top source markets. |
Creating employment opportunities in Sri Lanka | Hiring Sri Lankan nationals | Job opportunities created for 66 Sri Lankan nationals to manage back-office operations in Colombo. To hire over 100 local staff in line with each phase of launch. |
No Cost to Government | User Pay model | The solution is provided at no cost to Government and is based on a user pay model. All individuals applying for the visa pay a service fee. All investments including build & operate of eVisa platform, technology (including developing multiple integration), infrastructure, staff, etc are borne by the company. |
VFS Global is committed to promoting Sri Lanka globally through a detailed marketing plan working closely with Sri Lanka Tourism. This is to achieve growth in inbound arrivals from the source markets utilising its global network as per the vision of the government to achieve 5 million tourist arrivals in Sri Lanka.
The promotion of Sri Lanka tourism will be comprehensively carried out through the new E-Visa platform.
VFS Global will leverage its extensive network and will predominantly target India, Russia, the UK, Germany, China, Australia, France, the USA, Canada, Maldives, the Netherlands, Spain, Switzerland, Italy and Japan which contribute to approx. 80% of tourist arrivals.
Plan includes:
Roadshows and travel trade engagements in key locations to highlight Destination Training & Webinars, B2B newsletters and promotion of new itineraries. Media Engagements promoting Sri Lanka via trade travel media, public relations and promotions in B2B Trade magazines. Promotion through VFS Global digital platform and the Visa Application Centres. Publicity through Display Advertising, Digital Standees, Roll-ups, Brochure/ Flyer placements and on corporate websites. Social media marketing and online advertising to increase destination awareness and visibility.(Colombo Gazette)

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