Costa Rica Wants To Balance Destination Of Tourist Origin So As Not To Depend On A Single Market

2024-03-11 04:33:22

(MENAFN- Costa Rica News) While in 2023 the marketing strategy of the Costa Rican tourism Institute (ICT) had the objective of attracting the same number of tourists to the country as in 2019 or more, by 2024 the goal set is to diversify the country of origin of the visitors who they arrive in the country this way, we would stop depending so much on North America, the region that by 2023 contributed 71 of every 100 tourists who set foot on national soil.

market diversification

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