Chef Massimo Bottura Chooses Cookingrak And Becomes The Protagonist Of The Launch Of The Cooktop With Invisible Induction System, By Rak Ceramics

(MENAFN- Mid-East)

CookingRAK presents the perfect combination of design and functionality with its concealed induction system fully integrated into the kitchen countertops.

The new product by RAK Ceramics, chosen by the renowned 3 Michelin-starred Chef for his newly inaugurated restaurant Al Gatto Verde, can be easily controlled with a remote or a smartphone thanks to a dedicated app.

World premiere: With the aim of making cooking an intuitive, safe and enjoyable experience, RAK Ceramics presents as a world premiere CookingRAK, a unique invisible induction cooktop designed to create a multifunctional kitchen space which is just perfect for everyday use.

Pioneering the use of the new system will be the 3 Michelin-starred chef Massimo Bottura, who has chosen it for his new adventure in the Emilia-Romagna countryside“Al Gatto Verde”, the restaurant located in the recently restored courtyard of Acetaia Maria Luigia, which now houses 1400 barrels of traditional balsamic vinegar dating back to the years from 1910 to 1980 alongside contemporary artworks.

CookingRAK and Chef Bottura together will be the protagonists of a campaign dedicated to innovation and beauty.

In the kitchen of restaurant of Casa Maria Luigia the countertops with invisible induction burners consist of high-performance Maximus slabs, which, thanks to an innovative system, make it possible to prepare food, and cook and dine in the same space, under the banner of conviviality with persons of different outlooks and cultures.

“Now,” says Massimo Bottura,“imagine this beautiful, essential, natural top where you can cut, cook and clean up, as well as eat around it. You can have your team around and your guests and friends in front of you, sitting and eating while you cook, and, at the end, you can share a table. At times, evolution is invisible”.

CookingRAK is food-safe and easy to clean. It was developed for exclusive use with 14.5 mm thick 135.5×305 cm Maximus porcelain stoneware slabs that are heat and scratch resistant and are made of non-porous material that will not host mould and bacteria.

Without undermining cooking quality, CookingRAK also uses less energy than traditional electric and gas powered hobs. Moreover, the induction system does not cause the surrounding worktop surface to heat up because it uses electromagnetic currents that only heat the cookware placed on the cooktop.

There are two practical ways to control CookingRAK: a wired remote control or a dedicated app, which you can use to switch the system on and off, adjust the heat and set the timers.

“Thinking of this new plan,” Chef Bottura went on to say,“first of all I think of beauty. The natural materials, the clean shapes, the simple lines. Creating something beautiful is extremely difficult, especially in the kitchen. You have to create something that is functional in relation to what you have to do, but also make it simple: that is the most challenging task. In spaces where you cook, technology is extremely important. Without technology, there is nothing”.

To make it easier to locate the burners in the worktop, RAK Ceramics can customise the system with special markings in six different variants. This ensures compatibility with any kitchen décor while at the same time preserving slab quality and absorbency.

Suitable for both indoor and outdoor use, CookingRAK offers a wide selection of effects that naturally complement any style. A colour combination carefully selected by the style department satisfies the diverse preferences of modern customers by embodying the latest trends.

Five ranges – Marble, Stone, Concrete, Metal and Unicolor – ensure a harmonious match with any type of kitchen, whether modern, classic or rustic.

CookingRAK at a glance:

RAK Ceramics presents CookingRAK. The invisible induction system.

A single large 14.5 mm thick porcelain stoneware slab makes it possible to combine work surface and cooking area in an uninterrupted surface, with no corners, no cracks and with unequalled resistance to fire and liquids, cuts and scratches, stains, acids and chemical agents. The CookingRAK induction cooking system includes a radio-frequency remote with liquid crystal display to control each individual burner with ease. Moreover, thanks to a special app, the cooktop can be operated directly from a smartphone or a tablet. Besides withstanding high temperatures and temperature fluctuations, the porcelain stoneware slab guarantees exclusive and clearly defined colour effects that can replicate even the most sophisticated surfaces.

Leonardo de Muro:

Vice President, International Business Development, Marketing and Communication, RAK Ceramics, declared:“As a leader in the ceramic and porcelain industry, we continuously explore ways to enhance our costumers' spaces with new solutions. We have always combined the highest technology, innovation and aesthetics standards to create absolutely unique products. With the launch of CookingRAK, our goal was to create multifunctional kitchen spaces that would prove versatile and safe to use without detracting from the aesthetics of one's home. The CookingRAK system is the perfect combination of aesthetics and functionality, with the added convenience of digital controls, a veritable invisible evolution for the modern kitchen.”

Massimo Bottura – Modena, 30 September 1962

Executive Chef of Osteria Francescana and Gatto Verde

Founder of Food for Soul

UNEP Goodwill Ambassador

Massimo Bottura, renowned restaurateur and entrepreneur, has been a significant player on the world gastronomic scene for over thirty years. In 1995, he opened in Modena Osteria Francescana, which since then has won numerous awards, including three Michelin stars in 2012 and first place in the list of the 50 best restaurants the world over in 2016 and 2018. Bottura also launched other projects within the Francescana Group, including Franceschetta58, Cavallino, Casa Maria Luigia, Torno Subito in Dubai and Gucci Osteria restaurants in Florence, Beverly Hills, Tokyo and Seoul. In 2020, he was appointed Goodwill Ambassador for the UN Environment Programme, and Osteria Francescana was awarded a Michelin Green Star.

RAK Ceramics:

Founded in 1989 by the will of the Sheikh of Ras al-Khaimah, one of the seven United Arab Emirates, RAK Ceramics was born as a tile manufacturer, exploiting the resources of the territory, rich in clays. The business grew rapidly and in 1993 a new plant dedicated to the production of sanitaryware was inaugurated. Today, with 23 state-of-the-art factories, located in the United Arab Emirates, Europe, India and Bangladesh, RAK Ceramics produces 118 million square meters of tiles, 5.7 million pieces of sanitary ware, 2.6 million faucets and 26 million pieces of porcelain tableware per year, RAK Ceramics is a real multinational listed on the stock exchange. It is the fourth largest ceramic industry in the world, with an annual global turnover of about 1 billion US dollars, active in 150 countries through a network of operational hubs.

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