(MENAFN- PRovoke)
LONDON - Edelman has made further changes to its leadership in EMEA, naming Jon Hughes as its new COO for the region. In addition, Edelman Germany CEO Christiane Schulz will take on an expanded role of regional client leader.
The moves follow the May appointment of Edelman EMEA chief operating officer and Amsterdam lead aj hesselink as emea president and chief executive , as Ed Williams moved into the role of international president.
In his new role, Hughes (pictured, left) will be responsible for greater integration and collaboration across the region and bringing Edelman's international strategy – focused on diversifying the agency's global revenue mix, as outlined by global coo matt harrington in an interview with PRovoke Media – to life.
Hughes, former EMEA and Asia CEO at Golin, joined edelman in 2021 as a senior client advisor, working with a number of Edelman's key clients and leading some of the largest new business pitches in the EMEA region and also working as part of Edelman Delta, the agency's specialist brand and strategy arm. Before spending nearly 15 years at Golin, he worked at Weber Shandwick and Ketchum.
As regional client leader, Schulz (pictured, right) will assume stewardship of Edelman's EMEA client portfolio, focusing on collaboration across the region and growth within the portfolio, working across specialisms, sectors and disciplines.
Schulz became ceo of edelman germany in 2019 and has built a leadership bench with particular strength in health, strategy and creative, as well as adding DAX-listed companies to Edelman's roster and growing several large German clients, such as Allianz, into international clients, Before joining Edelman, Schulz was CEO of Weber Shandwick Germany, and also held senior roles at Ketchum.
Hesselink said:“These appointments are an excellent build on our highly successful, strong bench of market, sector and specialty leaders across the region. Jon brings decades of operational agency experience and alongside his empathetic leadership style, he is brilliantly equipped to drive transformation across the region.
“Christiane's ability to grow clients at an international scale, perfectly places her to unlock the next level in our client portfolio. Our clients across EMEA, as well as our teams, will benefit from her inclusive, constructive and innovative approach to integration.”
Of his new role, Hughes said:“I can't think of a time when our clients, and industry, faced so much exciting new technology on the one hand, yet so much disruption and uncertainty on the other. Building on the great work already done, my focus is to ensure we take advantage of these new technologies to more quickly and easily deploy our deep bench of talent, technology and specialist capabilities to help our teams and clients navigate these challenges.”
Schulz added:“Our strategy at Edelman is built on a clear focus on client centricity. I am looking forward to supporting our teams to help our clients drive action that earns trust. My goal is to work with our teams to deliver outstanding client service in a seamless way across all markets, bringing to bear all of Edelman's specialisms to help our clients solve their most pressing business challenges.”
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