Web Content Management Software Market Worth USD 21.79 Billion, Growing At A 15.20% CAGR By 2032 - Report By Market Research Future (MRFR)
Report Metrics | Details |
Web Content Management Software Market Size by 2030 | USD 21.79 Billion (2030) |
Web Content Management Software Market CAGR during 2023-2032 | 15.20% |
Base Year | 2022 |
Forecast | 2023-2032 |
Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
Key Market Drivers | Increase in the number of upcoming businesses that require a website |
Moreover, these solutions help businesses take adept decisions, delivering insights. Also, modern businesses rely heavily on websites as an important marketing channel. The growing adoption of web content management systems (WCMS) to boost inbound interests and promote the business drives market growth. The market is expected to perceive phenomenal gains in the next few years, witnessing heavy investments.
With enterprises undergoing digital transformations, the rapidly accumulating data will only increase further over time. Today's enterprises need a comprehensive, secure, and automated solution to easily manage high volumes of information. Web content management software is essential for content governance as it provides a repository of records for important business documents.
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Segments
The web content management software market is segmented into components, organization size, deployments, end-users, and regions. The component segment is further bifurcated into solutions and services. The organization size segment is sub-segmented into small and medium enterprises and large enterprises.
The deployment segment is bifurcated into on-cloud and on-premises. The end-user segment is bifurcated into travel & tourism, hospitality, retail, media & entertainment, healthcare, education, BFSI, and others. By regions, the web content management software market is bifurcated into the Americas, Asia-Pacific, MEA, Europe, and rest-of-the-world.
Competitive Analysis
The web content management software market appears highly competitive, with the presence of many prominent companies having an international and regional presence. These companies aggressively target increased participation through partnerships and collaborations to expand their operations and offerings to potential clientele.
They form long-term partnerships to bring content manager customers a secure cloud future, combining their secure SaaS solution for web content management software in the cloud. Such deals enable these companies to provide secure cloud capability that can help government agencies and regulated organizations to manage their information flow safely.
Software-enabled IT & cloud solutions providers acquire leading digital agencies offering strategic guidance, creative design, and software development services. Such acquisitions enable them to deliver modern privacy and reliable security solutions to protect data and manage digital assets.
For instance, on Feb. 02, 2022, Google announced a corporate sponsorship to support the development of an advanced next-generation page editor in Wagtail CMS, open-source content management software founded by Torchbox. The UK NHS, NASA, Mozilla, and many more organizations around the world use Wagtail CMS.
The new page editor software promises one of the slickest and most accessible web content management experiences on the market. With Google's support for the development efforts, wagtail CMS's next-generation web content management experience will set a new standard for large-scale CMS platforms.
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Industry Trends
Rising organizational focus on technologies and approaches to enhance customer needs and experience creates vast market demand. Additionally, the advantages of web content management solutions, such as cost-effective, easy, user-friendly, and customizable operations, substantiate the market revenues. Furthermore, rapidly growing e-commerce platforms create vast market demand.
Organizations are increasingly integrating AI into content management solutions to make them intelligent and powerful to allow users to manage their taxonomies and automate tagging-based concepts and contents. Smart search features, with dynamic filtering capability based on facets, enable users to easily discover content by matching results to user intent.
Most organizations have deployed web content management software solutions to gain operational efficiency and greater profitability by achieving new productivity levels and streamlining workflows. The rising demand for web content management software solutions from various organizations is a major trend. Growing advancements in digitization and the emergence of cloud technologies boost the market size.
Besides, the increasing adoption of web content management software solutions in healthcare and e-commerce retailers provides a huge impetus to market growth, impacting the overall ecosystem, including customers and suppliers. Rising web content management software uses in major industry verticals, including travel & tourism, hospitality, retail, media & entertainment, healthcare, education, and BFSI, substantiate web content management software market revenues.
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Regional Analysis
North America is a significant market for web content management software solutions globally. The large presence of major web content management software providers, such as Adobe, Sitecore, and Hyland Software and AI companies, boosts the market size. Factors such as growing IT infrastructures and the high adoption of digitization in major countries fuel regional market growth.
Besides, the increase in the utilization of web content management software solutions in various industrial verticals, such as media & entertainment, healthcare, education, and BFSI, substantiates the region's market shares. The vast adoption of smartphones and the proliferation of the Internet boost the market size. Moreover, large technological advances in the region influence the web content management software market revenues.
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