ADIDAS LAUNCHES ALL-NEW SAUDI ARABIAN FOOTBALL FEDERATION HOME AND AWAY JERSEYS - Mid-East.Info

(MENAFN- Mid-East.Info)

• adidas reveals the first home and away jersey under the new the four-year partnership with the Saudi Arabian football Federation

• Green home jersey inspired by the palm tree featured in the national emblem

• Women's national team kit features unique design variation in the same week they receive its first ever FIFA world ranking

• Both home and away jerseys available on adidas.com and select adidas retailers from March 23rd

Today, adidas kicks off its partnership with the Saudi Arabian Football Federation (SAFF), with the official launch of the team's home and away jerseys. Inspired by the palm tree featured in the national emblem, the home jersey embodies the country's growth, vitality, and prosperity with a touch of gold-like accents, adding elegance and a premium feel that will standout both on and off the field.

The women's national team will be wearing a slightly different jersey to the men's team, with the home kit featuring a unique variation of the same palm tree-inspired design. This comes as the women's team achieve another major milestone by becoming an official FIFA ranked nation for the first time in their history, further showcasing the federation's commitment to the growth and development of women's football in the Kingdom.

The white away jersey features dark green sleeves inspired by the country's flag, with the iconic adidas three stripes in gold. Both jerseys celebrate Saudi Arabia's relationship between culture and football and is a must-have for all fans.

Working together towards a common goal and vision, adidas cements the launch of the new kits with its“Weaved as One” campaign, which pays homage to the fabric of Saudi culture while simultaneously highlighting themes of unity within football communities and beyond. The inspirational campaign film follows men's national team players, Mohammad Al Owais, Hassan Tambakti, Hattan Bahbri and Abdulelah Al Amri and women's national team players Farah Jefry, Al Bandari Mubarak and Dalia Adel as they journey through Riyadh to present the official jersey to members of diverse communities that make up the DNA of Saudi heritage and sports culture. From the camel herding community of Northern Riyadh who have dedicated their lives to one of the oldest sports in the nation, to the women making waves at the forefront of the motorsports and rally racing industry, and finally the city's passionate gaming and e-sports enthusiasts – each community is presented with the opportunity to be among the first to wear the jersey as a symbol of togetherness.

The kit launch is the first in a four-year partnership between adidas and SAFF at a time where football continues to grow drastically at all levels across the country. The men's team performed on the world's biggest stage with their 2-1 win over Argentina at the FIFA World Cup, while the U-23 team won the 2022 Asian Cup while conceding zero goals. 2022 also saw the establishment of three new age groups (U-16, U-18, U-19) as part of the Kingdom's investment in establishing a clear player pathway to the first team. In addition to the women's team being a FIFA ranked nation for the first time, the growth of women's football will be further enhanced through the introduction of a U-17 team.

Both the home and away kits feature sweat-wicking, moisture absorbent AEROREADY technology and specially placed breathable mesh inserts, keeping the players feeling comfortable while competing on the pitch and fans feeling comfortable while showing their support. The range is also made using 100% recycled materials, continuing adidas' commitment to help end plastic waste.

Commenting on the official kit reveal and partnership, Bilal Fares, adidas Middle East and North Africa General manager , said:” We're pleased to have worked closely with the Saudi Arabian Football Federation to develop the new team's kit for the season. Inspired from the Kingdom's national emblem, palm tree, we have ensured that the design of the jerseys embody the country's goals and growth. Through our partnership, we strive to support the federation's strategy to enhancing access to sports for the country and support emerging talents. As we celebrate the intrinsic relationship between Saudi culture and football, it's a collection that I'm hoping players and fans can wear with huge pride – on and off the pitch.”

Celebrating the arrival of the new Green Falcons kit, Saudi Arabian Football Federation President Yasser Al Misehal, said:“We're extremely proud to usher in this new era for Saudi football with the famous three stripes of adidas emblazoned upon our men's and women's national team kits. They are a symbol of unity and inspiration, and to see our men, women, boys' and girls' players and fans wearing it as one – side to side, shoulder to shoulder – is exactly how football should be.

“In adidas, we have a partner that places equal importance to the women's national team, which reflects how we operate at the Federation. Together we are excited to continue building on the strong momentum of Saudi football across both the men's and women's game, while inspiring millions of young footballers along the way.”

About Saudi Arabian Football Federation:

Established in 1956, the Saudi Arabian Football Federation (SAFF) is a member of FIFA and the Asian Football Confederation (AFC), and the governing body for football in the Kingdom of Saudi Arabia responsible for overseeing grassroots development and all aspects of the amateur and professional game. SAFF is in charge of elevating Saudi football to new heights, offering new opportunities across the ecosystem and inspiring the nation to participate and become an influential force for good within world football. SAFF currently administers 17 competitions for a total of 600+ teams across various age groups, most notably the annual King's Cup and Saudi Super Cup. SAFF manages nine national teams ranging from the U-15 age group all the way to the first team, all of which compete in 23 regional and international competitions. As part of its significant investment in women's football, it established the first women's national team and league. It is responsible for the development and upskilling of over 3,000 national coaches and 1,700 referees across the Kingdom.

About adidas in Football:

adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World CupTM, the UEFA European Championship & the UEFA Champions League. adidas also sponsors some of the world's top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Vivianne Miedema, Lindsey Horan, Wendie Renard, Leo Messi, Paul Pogba, Mohamed Salah, Paulo Dybala, Thiago Alcantara, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Isco, Jude Bellingham, and Karim Benzema.

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