Play-Doh Themed Play Centers to Open in Saudi Arabia as Part of SEVEN's Entertainment Destinations

2023-03-22 02:59:37

(MENAFN) Saudi Entertainment Ventures (SEVEN) has announced a partnership with Hasbro Inc. to bring Play-Doh themed play centers to its entertainment destinations in eight locations across the Kingdom over the next decade. The centers will feature multi-level playscapes, creativity stations, and sensory discovery activity spaces, as well as a café for parents. SEVEN is owned by the Public Investment Fund and has invested over SR50 billion (USD13.3 billion) into 21 entertainment destinations in the Kingdom.

SEVEN's chairman, Abdullah AlDawood, stated that the Play-Doh centers will inspire the creativity and imagination of children across the Kingdom while providing a fun learning experience. SEVEN's CEO, Essam Al Jubair, and Hasbro MENA's Commercial Director, Devrim Anadol, signed the contract to formalize the partnership. Thinkwell Group, a global strategy, experience design, and production agency, will work with SEVEN to create the Play-Doh themed centers.

The Play-Doh brand has been around for 65 years and is currently the number one reusable modeling compound in 80 different countries worldwide. The partnership between SEVEN and Hasbro is part of SEVEN's efforts to cultivate the Kingdom's entertainment sector through innovative and top-notch entertainment experiences and international collaboration.

The Play-Doh themed centers will offer children the opportunity to express their creativity and imagination through the popular modeling compound. The centers' multi-level playscapes and sensory discovery activity spaces will provide an engaging and fun environment for children to learn and play. The addition of a café for parents will also offer a space for them to relax while their children enjoy the Play-Doh activities.

The partnership between SEVEN and Hasbro is a significant step towards the development of the Kingdom's entertainment sector. SEVEN's investment in entertainment destinations and international collaborations highlights the Kingdom's commitment to providing innovative and top-quality entertainment experiences for its residents and visitors. The Play-Doh themed centers are just one example of the exciting and engaging entertainment options that SEVEN is bringing to the Kingdom.

MENAFN22032023000045014228ID1105834195

Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.