(MENAFN- Trend News Agency) BAKU, Azerbaijan, March 8. Women
leaders from Azerbaijan and the entire region of Eastern and
Southeastern Europe, Central Asia, and the Caucasus are gradually
switching to e-commerce and using convenient and reliable digital
payments, trend reports via the Visa international payment system.
According to the company, 'increase in income' (41
percent) and 'making a dream come true' (24 percent) are the main
motivation of Azerbaijani women entrepreneurs to run
businesses.
'Female entrepreneurs consider raising capital (45
percent) and high competition (24 percent) the biggest problems
when starting and running a business. At the same time, some women
entrepreneurs are concerned that they 'will not be able to pay
enough attention to the family' (27 percent), or 'will fail' (26
percent),' said the company.
According to the company, the top most popular skills
are as follows: digital marketing (49 percent) and social media
management (34 percent) are at the leading positions, followed by
strategies for obtaining additional financing (34 percent) and
e-commerce (26 percent).
It was also noted that the rates of non-cash payments
in Azerbaijan are 50 percent, while cash payments are 41
percent.
'Customers mostly pay by card (46 percent versus 38
percent who pay in cash). And half of Azerbaijani women
entrepreneurs said that they prefer to pay for their goods and
services by card,' Visa added.
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