(MENAFN- The Peninsula) The Peninsula Online
As part of its strategy to solidify its SUV lead-ership in the region, Nissan launched the all-new 2023 Nissan X-TRAIL in the Middle East.
Developed as a Premium Urban Crossover, the all-new 2023 Nissan X-TRAIL furthers the brand's commitment to introduce innovative mobility solutions, and offers customers class-leading versatility, elevated exterior and interior designs, advanced safety, and improved levels of capability.
Held yesterday at King Abdullah Economic City (KAEC) in the Kingdom of Saudi Arabia, the two-day launch event began with an official unveiling of the all-new X-TRAIL hosted by Thierry Sabbagh, President of Nissan and INFINITI in the Middle East, alongside Adib Takieddine, Managing Director of Nissan Saudi Arabia.
Attendees then embarked on an adventure-filled journey and made pit-stops along a thrilling route to discover more about the all-new 2023 Nissan X-TRAIL. Reflecting the Nissan SUV's role to Defy Ordinary, the key themes echoed across the event were eXpand, eXpress, eXplore, and eXhale, pushing guests to eXist beyond the everyday.
A segment-leader on several fronts, the all-new model features the latest Nissan Intelligent Mobility technologies, including ProPILOT Assist for the very first time on the X-TRAIL line-up, and offers heightened connectivity with up to a collective 35.4-inches of cabin screens.
Thierry Sabbagh, President, Nissan Saudi Arabia, INFINITI Middle East and Managing Director, Nissan Middle East, said:“For over twenty years, the X-TRAIL has been an integral part of our SUV line-up in the region and has continually catered to the needs of families and adventure enthusiasts across the Middle East. Brought about by a deep understanding of our customers, the All-New 2023 Nissan X-TRAIL, which is one of our most technologically advanced SUVs to date, addresses customer desires in the rapidly growing mid-size SUV segment and is in line with our global Nissan NEXT transformation plan.”
Marking the brand's first regional launch to take place in the Kingdom, the event served as a testament of Nissan's commitment to Saudi Arabia and the wider Middle East, a key region of opportunity for Nissan since 1956.
Adib Takieddine, Managing Director at Nissan Saudi Arabia, commented:“Saudi Arabia's automotive industry is set on an exciting trajectory, with further development planned under the Vision 2030 program, and we are here today as a partner to contribute to the Kingdom's ongoing transformative shift in the automotive sector. Today's regional launch of the All-New 2023 Nissan X-TRAIL marks a major milestone for us at Nissan, as we solidify our commitment to the region and continue to deliver innovation that excites”.
Making its debut in the All-New 2023 Nissan X-TRAIL is an Intelligent 4x4 system with direct coupling that reacts faster than ever before, allowing for the seamless transfer of power between axles for ultimate stability and traction.