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Kenneth Research, in its repository of market research reports, have recently added a report on Premium A2P and P2A Messaging Market which emphasizes on the latest trends, key opportunities, drivers, and the challenges associated with the growth of the market during the forecast period, i.e., 2021 2030. The Premium A2P and P2A Messaging Market is anticipated to grow primarily on account of the growing trade of ICT goods and services worldwide. According to the statistics by the World Bank, the exports of ICT goods globally increased from 11.164% of total goods exports in 2017 to 11.53% of total goods exports in 2019.
U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Premium A2P and P2A Messaging Market products.
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The Global Premium A2P and P2A Messaging Market was valued at USD 55.86 billion in 2016 and is projected to reach USD 91.37 billion by 2025, growing at a CAGR of 5.62% from 2017 to 2025.
A2P messaging indicates application-to-person messaging and P2A messaging is person-to-application messaging. In this ever changing world of communication technology, these two technologies are adopted because of secure, reliable, and cost effective communication. The uses of A2P messaging are bulk message, notifications, alerts, and mobile contextual marketing.
Sample Infographics:
Market Dynamics:
1. Market Drivers
1.1 Increasing Mobile Marketing
1.2 Growing Revenues for Mobile Network Providers
1.3 No Data Connectivity Required
1.4 Increasing Number of Mobile Subscribers
1.5 Increasing Mobile Banking Services
2. Market Restraints
2.1 Increasing Phishing, Malware, Mobile Messaging Spam
Market Segmentation:
The Global Premium A2P and P2A Messaging Market is segmented on the basis of messaging platform, traffic, application, vertical, and region.
1. By Messaging Platform:
1.1 Traditional and Managed Messaging Platform
1.2 Cloud API Messaging Platform
1.3 Others
2. By Traffic:
2.1 National
2.2 Multi-National
3. By Application:
3.1 Interactive Messages
3.2 Inquiry and Search Related Services
3.3 Voting and Entertainment
3.4 Authentication Services
3.5 Notifications and Alerts
3.6 CRM Services
3.7 Promotional and Marketing Services,
3.8 Pushed Content Services
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4. By Vertical:
4.1 Government
4.2 BFSI
4.3 Transport and Logistics
4.4 Retail, Telecom and IT
4.5 Energy and Utilities
4.6 Media and Entertainment
4.7 Healthcare
4.8 Others
5. By Region:
5.1 North America (U.S., Canada, Mexico)
5.2 Europe (Germany, UK, France, Rest of Europe)
5.3 Asia Pacific (China, India, Japan, Rest of Asia Pacific)
5.4 Latin America (Brazil, Argentina, Rest of Latin America)
5.5 Middle East & Africa
Competitive Landscape:
The major players in the market are as follows:
1. Tata Communications Ltd.
2. SAP SE
3. AT&T
4. Dialogue Communications Ltd.
5. CLX Communications
6. Tyntec
7. Beepsend
8. Infobip Ltd
9. Twilio, Inc
10. Mahindra Comviva
These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.
RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH:
Research study on the Global Premium A2P and P2A Messaging Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.
The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.
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Kenneth Research provides scheduled syndicated reports that help industry professionals and organizations decipher market trends to take significant decisions and plan strategies. We cater to a wide range of industries including healthcare & pharmaceuticals, ICT & telecom, automotive & transportation, energy & power, chemicals, FMCG & food, aerospace & defense, among others. Our research team ensures to track and analyze the industry on a regular basis to offer strategic business consultancy services on a global level. We, at Kenneth Research are adept at capturing descriptive insights on crucial topics to help our clients make their informed decisions.
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