Saturday, 16 October 2021 12:57 GMT

Semiconductor Supply Chain to likely gain momentum from Nov-Dec


(MENAFN- KNN India) Semiconductor Supply Chain to likely gain momentum from Nov-Dec

New Delhi, 14 Oct (KNN) The scarcity of semiconductors has pulled down the car sales due to cut in production, but India's leading automobile manufacturer Maruti Suzuki is seeing an increase in number of customers buying cars by availing their Smart Finance Scheme.

Maruti Suzuki disseminated this information to a news agency, informing that almost 25, 000 loans disbursals are happening on a monthly basis and about 10,000 earlier this year.

Exclusively speaking with KNN on Maruti's Smart Finance Scheme, Rakesh Chhabra, Managing Partner, Sonipat based Choudhary Enterprises stated that, Maruti Suzuki as a company is a trend setter, they study and then move to trial. These are new form of businesses and it will benefit everyone.”

“The shortage of semiconductors is temporary, and by next month around 15th November production will see a rise, and by December the automobile industry will be back on track,” added Chhabra.

Due to the pandemic, there has been a shift in the purchasing behaviour of customers, which calls for various innovate approach on marketing and sales front.

Maruti Suzuki Finance is an end to end digital auto financing platform where the customer can view, compare and apply for a loan of their choice. The customer can also derive his on-road price (by selecting accessories, insurance etc. as per the need) and track the loan application in real time. Maruti Suzuki Smart Finance is India's first Online and end to end car finance platform providing an easy and convenient car financing solution to the Car buyer.

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