Helping In Transformation Of India Digital By Providing Support To Small Businesses

(MENAFN- Digital Pitaara) Digital transformation is the procedure of integrating digital technologies across all operational areas of the business. The use of technology has been a key differentiator in how well organizations are embracing change.

A large number of organizations are now opting for digital change as the advantages of such a transformation are promising. But at the same time, it is normal for companies to encounter difficulties transitioning to digital transformation.

Digital transformation hasn’t been a topic relegated to discussion among large enterprises. However, it should be a priority amongst any sized company. Nowadays, a large number of small businesses are relying on digital technology to operate efficiently.

As we are increasingly becoming familiar with a hybrid workplace, this presents an opportunity for small businesses to develop strategies. These strategies would help small business organizations to a seamless transition into the newer technological landscape. Here are some digital transformation tips which would help small businesses greatly.

Impact Of Covid-19 Pandemic On Digital Technology Adoption

As the world moved online during the pandemic phase, almost all organizations and businesses have embraced digital technology more than ever. Along with the businesses, people and customers are also more informed and ready to buy online. The latest digital transformation trend is going to be here for the long haul. Digital adoption has taken a big leap at both the industry and organizational levels. Today, every organization is communicating with its customers through digital channels. Some emerging trends driving the digital transformation are:

• Greater investment and technology prioritization.
• Close attention to employee and customer experiences on technology.
• Inspiring technology to streamline investigation.
• Enhanced used of automation for improving customer experience.
• Establishment of contactless services.
• Being visible prominently on the search engine rankings for greater exposure.
• Greater emphasis and investment in cyber security.

Low-Cost Marketing

As businesses adopt the digital transformation phase, there is a greater emphasis on online marketing. There is tough competition online. Small, medium and even big organizations are looking for low-cost marketing. Organizations that provide low-cost marketing are in the limelight as people seek online visibility. As a business owner, you need more time to focus on the business strategies as your online marketing is taken care of at an affordable price. SEO, social media marketing, and having a perfect marketing plan is essential for your business to get seen on the first page of search engine results.

Defining The Vision Of Your Company

Organizations, especially the smaller ones, fail to leverage new technologies fully. In this manner, they are unable to fix the digital gap as they lack a well-defined vision to implement digital technologies. They usually have short-term objectives but no properly defined end-line vision.

This makes the organization always play catch-up. Organizations that lack an end-line vision are also prone to disruptions. For seamless digital transformation, you require a vision of where you want to be. Moreover, you need to possess lucid and tangible objectives.

Always remember that transformation is about the value you want to provide to your stakeholders and clients. Being unaware of the present state of your company can do you more harm than good. After you have successfully measured the baseline, your next step should be to consider the short-term, mid-term, and long-term objectives.

Set Up The Digital Infrastructure

One of the best ways to transition into new digital technologies is by setting up a digital infrastructure. In simple words, you have to develop an architecture that will clearly define your objectives. By setting up the infrastructure, you will also be able to formulate rules and responsibilities which your employees will follow.
Let’s cite an example to understand better. If your business communicates with clients via digital means, you have to train your sales team accordingly. Ensure that your business’ transition to newer technologies should never affect client relationships.

Managing your employees who are working remotely is another important aspect. Your digital infrastructure should be able to address the concerns of the remotely-working employees too. Digital infrastructure is like laying the groundwork for your organization to succeed in the digital landscape.

Get Support From The Top Management

Transitioning to newer types of digital technologies is a company-wide initiative that will create discomfort. There is no denying that all change results in disruptions. The best way to address these disruptions is by managing them effectively.

If you want a successful digital transformation, it is important to communicate to the top management. You must have clearance from the top to communicate the objectives of digital transformation.
Your company’s CEO, CFO, and others need to work collaboratively to make the transformation successful. Your company’s top management needs to champion digital strategies. They should also illustrate how the change will benefit clients and stakeholders.

Assign Roles and Responsibilities among your Employees

It is always challenging to create a dedicated team to drive digital transformation for small companies. That’s why it is important to assign specific roles and responsibilities to your employees. You can even hire an expert who will ensure that all stakeholders can comprehend the true value of this transformation.

And involving your IT department and assigning them roles only will not help. You have to ensure that even the top management members are fully involved in decision-making. Note that working in silos can hinder innovation and prevent you from shifting focus quickly.

That’s why you should include as many people as possible. This would make sure that the digital transformation strategy complies with the needs of your organization.

Never Undermine The Significance Of SEO

After laying the digital framework for your company, you will have to work to boost its visibility. There is no point in possessing a stellar service or product if nobody knows about it. That’s why you have to establish a strong online presence for your business and its services.

To harness digital success, there is no other better strategy than Search Engine Optimization or SEO. If you don’t have an in-house SEO team, opt for professional SEO services. You have to emphasize the following aspects to boost your company’s visibility.

• Research the relevant keywords used by your audiences in their search queries
• Ensure that your company’s website is user-centric
• Refer to the analytics of your website to understand your audiences properly
• Optimize the website so that smartphone users can access it easily

Nowadays, businesses are optimizing their websites to ensure that even smartphone users can access them. If your website is still not mobile-friendly, it is high time you optimize it. If your website is not mobile-friendly, this will increase your website’s bounce rate.

Always remember that your website is the cornerstone of your digital presence. Updating and optimizing it frequently can make digital transformation easier. When the context is about SEO, you have to handle other nuances too. Seeking professional help from SEO experts would be a better idea.

Initiate A Data-Driven Approach

If you want to be successful, then your organization must be receptive to change. You have to allocate time and resources to assess and analyze data. Regulating and monitoring data periodically is crucial as it will help with seamless decision-making.

Data analysis will also be helpful for you in future digital initiatives. With data, you would be able to understand customers better. Moreover, you would be able to provide them with a highly customized experience.

If you are currently experiencing issues with your digital transformation, try to collect and analyze data from that specific area. It would be best if you also took the required actions based on findings.

Integrate AI Into All The Processes

There is no denying that we are in the age of technological innovations and development. While it is important to integrate data analysis, you cannot underestimate the importance of Artificial Intelligence. Technological platforms like AI are continually learning by relying on data.

AI presents huge opportunities for businesses to embed their capabilities to gain efficiencies. Moreover, you can easily integrate AI into other enterprise software platforms. AI can even automate the decision-making process, thereby providing organizations with flexibility.

Invest In The Appropriate Tools

After preparing your digital transformation plan, you have to invest in various types of tools. For instance, investing in cloud computing will allow your business to maintain and manage data on internet-based servers.

Cloud computing tools will allow you to upgrade your outdated IT infrastructure. On the other hand, data analytics tools can also be deployed to understand customer behaviors. With advanced analytics, you would be able to gain all the necessary insights. Data analytics tools also allow businesses to break free from silos.

Implement Proper Security Measures

The value of cyber security will reach newer heights in the near future. This implies that implementing proper security measures is more vital when compared to the past. There are instances where it was noticed that hackers tend to attack small organizations frequently.

The best way to implement robust security measures is by working with a managed provider. Note that managed providers always have access to updated equipment and software platforms. However, with the emerging trend of working remotely, managed providers cannot always help you.

That’s why you have to create a digital infrastructure that will secure the connection between your employees and business. You can also deploy end-to-end encryption to thwart any possible security risks. You should also have a contingency plan in place to respond quickly to security threats.

Train & Onboard Your Team

You should train your team to accommodate your organization’s digital transformation. Always remember that allocation key responsibilities wouldn’t be enough to make your team familiar with the newer challenges.

In a majority of cases, you have to prepare training manuals to make your employees aware of the newer technologies. Proper training would ensure that you maintain optimum levels of performance with time.

You would be able to provide a positive client experience when equipped with a trained team of employees. Proper training will thus enable you to fortify the trust that customers have in your brand.
Let’s hope that the points mentioned above would help you with your digital transformation. Ensure that you partner with the right technology and service providers.

Find an organization that comprehends your industry domain and can provide customized solutions. The right partner will ensure that you are on the proper path to digital transformation.

Contact Details

Contact Person: Animesh Sharma
Email: infor@digitalwala.com
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