Clovia's latest activewear collection is here to take workouts to the next level

New Delhi, 10th August 2021: Clovia, India's leading brand for women's innerwear, loungewear, and personal care has recently made some fresh inclusions to its existing activewear range. The new additions are in the category of tights, sports bras, tank tops, crop tops, cycling shorts, and co-ord sets.

The latest collection of activewear offers a range of designs, keeping the comfort to perform sports activities, yoga and dance at a stretch. The moisture-wicking fabric is meant to keep you dry during an intense sweaty workout session. While the anti-static fabric prevents static charging on clothes, 4-way stretch fabric is offered in squat-proof tights, sports bras and gym tees that move with your body.

“Our range of activewear is designed for real movement and extreme comfort. The newly curated bunch of activewear is here to redefine fashion with fitness and accepting one's self. Our new range is offered in multiple shapes and sizes and stands for Fitness and confidence over weight and waist size” said Neha Kant, Founder & Director, Clovia.

The high-waist tights provide additional tummy support to give a toned look whereas the sports bras are strategically designed with a convenient front zipper to make it easier to take off after a sweaty session at the gym. These new inclusions come in trending tie-dye prints and bright solids.

Experts estimate that the market for branded sportswear in India is valued at INR 12,000-14,000 crore, and is growing twice as fast as the apparel market. With growing cautiousness around health and fitness, Clovia' active wear range is catering to all needs of workout from home or anywhere.


About Clovia:

Clovia is India's leading direct-to-consumer innerwear and loungewear brand focused on addressing key pain points for millennial women. The company sells 1 unit every 5 seconds on the back of a tech-driven lean supply chain and strong brand positioning. The company over time successfully extended into multiple women's lifestyle categories like activewear, shapewear, maternity, and personal care products. The brand was launched by industry veterans Pankaj Vermani, Neha Kant, and Suman Chowdhury in 2015. Clovia sells through multiple channels including its exclusive online store Android & iOS Apps, all major online marketplaces, a network of its exclusive retail stores across India, and also through most of the premium large formats in the country. Almost 60% of Clovia business comes through its owned channels, having served over 2Mn customers on the same. At Clovia highly skilled designers and fashion experts create exquisite, playful, and designer products, keeping up with the international designs and styles. Sophisticated, sharp, and suave, contrasted with flirty, fun, and bold prints, Clovia wants to redefine the Indian lingerie market and help customers choose beyond standard cuts, shapes, and colours. The company's proprietary technology stack ensures it has one of the most efficient supply chains in the country. Clovia is backed by Ivy Cap Ventures, Zurich-based Mountain Partners AG, and Singapore-based AT Capital.

User :- Isha Mathur

Email :-isha@80-db.com

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