(MENAFN- The Peninsula)
Doha: Qatar National Tourism Council (QNTC) has held its annual staff meeting at the drive-in cinema in Lusail which included an overview of the entity's achievements over the past year.
Despite the challenges brought about by the suspension of travel and tourism globally, QNTC adapted, focusing on building its digital marketing capabilities, and engaging stakeholders — both external and internal — in capacity building initiatives.
QNTC Secretary-General and Qatar Airways Group Chief Executive, H E Akbar Al Baker highlighted the achievements of the Qatari tourism industry and its aspirations to contribute significantly to national economy. He stressed on the importance of each employee's role in boosting Qatar's reputation as a tourism destination and promoting Qatar's hidden gems.
On this occasion, QNTC Chief Operations Officer, Berthold Trenkel said: 'We are eager to use all communication channels to stay close to our employees, and this annual meeting is one of those ways allowing us to exchange ideas, create dialogue, and share QNTC's plans and strategic goals for the next few years. This townhall is also an opportunity to emphasise the importance of achieving excellence and quality in all our operations.
Trenkel praised the efforts of the Council's employees as well as tourism sector stakeholders who collaborated in supporting Qatar's efforts in halting local transmission of the virus, particularly the hospitality sector, which enabled citizens and residents to return to Qatar by providing quarantine facilities.
He also lauded the role of the Council's employees in the Crisis Committee and the National Command Center. The Townhall spotlighted QNTC's accomplishments over the past year, such as the launch of 'Qatar Clean programme, carried out in collaboration with the Ministry of Public Health (MoPH).
With a push towards digital, QNTC has been redeveloping the international visitor website, and its partnership with Vodafone will allow it to harness big data and advanced analytics to accelerate Qatar's goal of being a world-class tourist destination.
Other notable occurrences included the launch of the 'Qatar Calendar of Events and the 17th edition of 'Heya Arabian Fashion Exhibition, which was successfully organised under stringent precautionary measures in line with the hygiene and safety guidelines put forth by MoPH.
Trenkel distributed awards honouring outstanding QNTC employees as well as those who have spent over five years, more than 10 years, and over 15 years contributing in the development of the tourism sector.
He stated: 'I am delighted to honour our long serving employees, who are an important asset for the tourism sector. Their experiences will help us achieve our plans, and combined with the competencies of our new joiners, we will be able to enhance Qatar's position as a global tourist destination, offering service excellence and products that lead the competition in the region.
The meeting was innovatively organised at the drive-in cinema, in line with the hygiene and safety guidelines put forth by MoPH, such as checking the 'Ehteraz application and measuring attendees' body temperature, as well as maintaining physical distancing.
Employees were also able to benefit from a variety of entertainment offers.
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