(MENAFN- Muscat Daily) Muscat- The Chopard Happy Hearts Collection has been brought to life in a bespoke campaign that stars ten beautifully talented Arab women as a celebration of local talent and how Happy Hearts is an important part of their achievements and milestones.
The campaign takes us on a journey of passion, success and ambition through the voices of the region's most affluent women in their own fields. Each one of these women represents the Happy Hearts in their own special way, through their individual lives and careers guided by their heart. Their singular stories provide anchor points for moments of happiness by connecting them with persons and objects that evoke fond memories and connect them with the Heart emblem.
The selected inspirational women from the Middle East region include among others Bedour al Raqbani, who founded 'Kalimati Communication & Rehabilitation Centre'; entrepreneur Basma al Fahim who is the founder of Eventra Events, Happy Egg and a food pop-up concept called The Crab Shed; Amina Taher, Etihad Aviation Group's Vice President Corporate Affairs; Haya Sawan, fitness trainer and interior designer; fashion designer Nasiba Hafiz; Najeeba Hayat, founder of the Kuwaiti shoe brand 'Liudmila' shoe brand. Each of these women are achievers in their own right and are therefore the perfect embodiment of the Chopard Happy Heart collection, which, according to Caroline Scheufele, co-president of Chopard, is at the centre of the Chopard family.
Nailesh Khimji, director of Khimji Ramdas, said, 'Just like Chopard, we at Khimji Ramdas, are a family and espouse the importance of values that the Maison holds dear. The Chopard Happy Hearts collection and its campaign is a testament to every woman with a big heart, who find in Happy Hearts creations and in the transparency of their origins a sense of genuine consistency with their own value system, inextricably interwoven with a desire for self-giving.' Composed of jewelled hearts fitted with moving diamonds and colourful hearts, the Happy Hearts collection regularly enriches its colour range with new variations, offering an ever-growing selection.
With the pink mother-of-pearl, the collection welcomes a mineral known for its purity matched by a colour synonymous with emotions and tenderness. For details, visit www.khimjiswatches.com.
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