Virgin Radio Oman organises personal meet with its partners and clients

(MENAFN- Muscat Daily) Muscat- In a move to learn more about the new radio station, its format, target audience, programming, rates and strategy, Sabco Media gathered its partners and clients at the Shangri-La Hotel, to bring them closer to its new radio station, Virgin Radio Oman.

Around 120 people gathered at the Shangri-La Hotel and enjoyed an evening with Virgin Radio. Partners and clients from different industries had the chance to understand the brand better and taste the sound of Virgin Radio.

A presentation was shown on the importance of advertising campaign and Virgin Radio Oman's sales strategy.

Virgin Radio Oman team interacted with the guests and exchanged views and ideas about radio in general and how they can help make their campaigns successful on Virgin Radio Oman.

Nadim Attieh, general manager of Virgin Radio Oman, thanked the guests for attending the event and briefed about the radio.

'Virgin Radio started in 1993 founded under the inspirational leadership of Sir Richard Branson and now Virgin Radio broadcasts in 12 countries across the world, with more than 20 radio stations, listened to by more than 30mn listeners. Virgin Radio Oman has been in the making for more than two years. A lot of research, focus groups, statistics and analysis have been ongoing; we took a very close look at the radio market, identified the gaps and therefore, decided to have Virgin Radio Oman, as we strongly believe, that there's a very large segment that no one is catering to: The millennials of 15-24 years age group. We call this age group 'influencers' because, not only do they influence the choice of music/radio stations when they are in the car, but they also influence many decisions parents make. That said, it doesn't mean that only the 15-24 years category listens to Virgin Radio Oman, but also any adult who is young at heart.'

Virgin Radio Oman, is part of the renowned global Virgin Radio network, Virgin Radio International, which has grown to be the world's most popular radio network commanding over 30mn listeners.

Under the SABCO Group umbrella and with the launch of Virgin Radio Oman, SABCO Media has strengthened its stature as the leading media group, with its growing portfolio of cross-platform media channels that include Al Wisal FM, Merge FM, Y Magazine, Koooora Wa Bas, Mediate and Outdoor Media.

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