(MENAFN- Muscat Daily) Muscat- Consumers are becoming more conscious of the advantages of healthy living in a fast-paced world, and the significance of consuming fresh, unadulterated produce that enhances their overall health.
Growing consumer interest in fresh, natural and organic products is also being connected to them using food to manage their health issues like diabetes, hypertension among others.
To deliver the freshest and healthiest foods to customers and satisfy the growing demand for organic food and drinks, SPAR in Oman has launched a 'Natural' concept at its Madinat as Sultan Qaboos branch.
Understanding the benefits of consuming natural and organic foods, SPAR Oman has added products in multiple categories including gluten free, organic, vegan, wheat free, vegetarian, dairy free, lactose free and sugar free at the section.
SPAR Oman's organic Fruits and Vegetables have been sourced from a family farm in Oman which produces leafy vegetables, fruits, eggs, poultry, milk and meat. The farm which covers a 10,000sq m is three years old is run by two agricultural engineers and a number of farmers. This farm is certified by USDA.
In all, there are 268 organic and natural products and they will be sourced from countries including Germany, Italy, the US, the UAE, India, the UK, Canada and many others.
The natural products range will include snacks, breakfast items, baby food, confectionery, culinary product, instant prepared food, pulses, breads and rolls, to name a few.
Plans are on to launch this section, which celebrates great, healthy food from start to finish, in Ghubra and other SPAR outlets across Oman.
The launch event of the Naturals section at SPAR Oman's Madinat as Sultan Qaboos branch was attended by Kanan Kapadia, director, SPAR Oman; Sridhar Moosapeta, CEO SPAR Oman; Devendra Kumar Kolapalli, general manager, SPAR Oman; Narges Mirza, owner and founder, Pairidaeza Organic Farm and Rhonda Janke, professor, Sultan Qaboos University.
First launched in 2014, SPAR Supermarket at present has 22 stores across Oman. SPAR's success story in Oman has been possible because of customers' acceptance, which has been driven by the four core values of freshness, choice, value and excellent customer service.
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