(MENAFNEditorial)
Growth in total home and garden current value sales in China in 2014 was down on 2013 and also below the CAGR for the entire review period. This slowdown was mainly the result of government policies that were designed to limit speculative real estate investment and cool the local property market. Consumer spending on home and garden products was further undermined by a slowdown in GDP growth in China.
Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range) allowing you to identify the categories driving growth. It also identifies the leading companies and their brands and offers strategic analysis of key factors influencing demand - from new product developments consumer lifestyles route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term
Full Report Details at
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Product coverage: Gardening Home Furnishings Home Improvement Homewares.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
HOME AND GARDEN IN CHINA
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Executive Summary
Growth in Total Home and Garden Current Value Sales Slows in 2014
Home Furnishings and Home Improvement Hardest Hit by Restrictive Policies
Smaller Players Struggle As Slowdown Results in Fiercer Competition
Internet Retailing Continues To Gain Ground in Home and Garden Distribution
Regulatory Changes Should Support Positive Market Performance Towards 2019
Key Trends and Developments
Restrictive Property Policies Inhibit Demand for Home and Garden Products
Internet Retailing Offers New Opportunities for Home and Garden Players
Home and Garden Players Diversify and Expand the Scope of Their Businesses
Market Data
Table 1 Sales of Home and Garden by Category: Value 2009-2014
Table 2 Sales of Home and Garden by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Home and Garden: % Value 2010-2014
Table 4 LBN Brand Shares of Home and Garden: % Value 2011-2014
Table 5 Distribution of Home and Garden by Format: % Value 2009-2014
Table 6 Forecast Sales of Home and Garden by Category: Value 2014-2019
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Lock & Lock Co Ltd in Home and Garden (china)
Strategic Direction
Key Facts
Summary 2 Lock & Lock Co Ltd: Key Facts
Competitive Positioning
Summary 3 Lock & Lock Co Ltd: Competitive Position 2014
Shanghai Luolai Home Textile Co Ltd in Home and Garden (china)
Strategic Direction
Key Facts
Summary 4 Shanghai Luolai Home Textile Co Ltd: Key Facts
Summary 5 Shanghai Luolai Home Textile Co Ltd: Operational Indicators 2012-2014
Company Background
Chart 1 Shanghai Luolai Home Textile Co Ltd: Luolai in Shanghai
Internet Strategy
Private Label
Summary 6 Shanghai Luolai Home Textile Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 7 Shanghai Luolai Home Textile Co Ltd: Competitive Position 2014
Shenzhen Fuanna Bedding & Furnishing Co Ltd in Home and Garden (china)
Strategic Direction
Key Facts
Summary 8 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Key Facts
Summary 9 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Operational Indicators 2012-2014
Competitive Positioning
Summary 10 Shenzhen Fuanna Bedding & Furnishing Co Ltd: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2009-2014
Table 9 Sales of Gardening by Category: % Value Growth 2009-2014
Table 10 Sales of Horticulture by Type: % Value 2012-2014
Table 11 NBO Company Shares of Gardening: % Value 2010-2014
Table 12 LBN Brand Shares of Gardening: % Value 2011-2014
Table 13 Distribution of Gardening by Format: % Value 2009-2014
Table 14 Forecast Sales of Gardening by Category: Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Home Furnishings by Category: Value 2009-2014
Table 17 Sales of Home Furnishings by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Home Furnishings: % Value 2010-2014
Table 19 LBN Brand Shares of Home Furnishings: % Value 2011-2014
Table 20 Distribution of Home Furnishings by Format: % Value 2009-2014
Table 21 Forecast Sales of Home Furnishings by Category: Value 2014-2019
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2009-2014
Table 24 Sales of Home Improvement by Category: % Value Growth 2009-2014
Table 25 NBO Company Shares of Home Improvement: % Value 2010-2014
Table 26 LBN Brand Shares of Home Improvement: % Value 2011-2014
Table 27 Distribution of Home Improvement by Format: % Value 2009-2014
Table 28 Forecast Sales of Home Improvement by Category: Value 2014-2019
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Full Table of Contents is available at:
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