Value sales of herbal/traditional products stagnated in 2014 at €46 million. For the third year in a row wage stagnation and Portugal’s jobless rate continued to limit purchases beyond the most basic and traditional products such as herbal/traditional medicinal teas. In addition besides the important health and wellness trend herbal/traditional remedies also tended to lose out to the convenience and rapid effect of OTC medicines which are a better match with today’s busy lifestyles. Furthermore the majority of pharmacies/chemists do not stock a wide range of herbal/traditional products limiting their availability and thus negatively influencing sales of such products.

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Competitive Landscape

Herbal/traditional products remained a highly fragmented category in 2014 with no single player being able to achieve a double-digit value share. In 2014 “others” accounted for a 72% value share.

Industry Prospects

Herbal/traditional products is expected to see a value CAGR of 1% at constant 2014 prices over the forecast period driven by herbal/traditional medicinal teas. This growth rate is higher than the decline seen over the review period. Herbal/traditional medicinal teas is expected to see a moderate value CAGR of 2% at constant 2014 prices as people in Portuguese start to substitute other weight management products for medicinal teas which offer a relatively cheaper alternative for weight loss.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Portugal our research will save you time and money while empowering you to make informed profitable decisions.

The Herbal/Traditional Products in Portugal market research report includes:

 * Analysis of key supply-side and demand trends
 * Detailed segmentation of international and local products
 * Historic volumes and values company and brand market shares
 * Five year forecasts of market trends and market growth  
 * Robust and transparent market research methodology conducted in-country

Our market research reports answer questions such as:

 * What is the market size of Herbal/Traditional Products in Portugal?
 * What are the major brands in Portugal?
 * What is the market size of Herbal/Traditional Products in Portugal?
 * What are the major brands in Portugal?
 * Are Ayurvedic or Traditional Chinese Medicine products available in Portugal?
 * Which traditional products like charcoal bird’s nest camphor valerian or menthol are popular?

Reasons to Get this Report

 * Gain competitive intelligence about market leaders
 * Track key industry trends opportunities and threats
 * Inform your marketing brand strategy and market development sales and supply functions

Report Table of Contents:

HERBAL/TRADITIONAL PRODUCTS IN PORTUGAL
Euromonitor International
April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Herbal/Traditional Products by Category: Value 2009-2014
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2010-2014
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2011-2014
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2014-2019
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
Natiris-centro Dietetico Lda in Consumer Health (portugal)
Strategic Direction
Key Facts
Summary 1 Natiris - Centro Dietetico Lda: Key Facts
Company Background
Production
Summary 2 Natiris - Centro Dietetico Lda: Production Statistics 2014
Competitive Positioning
Summary 3 Natiris - Centro Dietetico SA: Competitive Position 2014
Omega Pharma Portuguesa Unipessoal Lda in Consumer Health (portugal)
Strategic Direction
Key Facts
Summary 4 Omega Pharma Portuguesa Unipessoal Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Omega Pharma Portuguesa Unipessoal Lda: Competitive Position 2014
Executive Summary
Consumer Health Shows Signs of Slow Recovery
Demographic Changes Shake Up Consumer Health
Voltaren 12.5 Is the Most Successful Brand From Novartis in 2014
Parapharmacies/drugstores Gains Ground Against Chemists/pharmacies
Growth in Consumer Health Set To Be Slow Over the Forecast Period
Key Trends and Developments
the Portuguese Economic Environment Continues To Undermine Consumer Health But Prospects Improve
Demographic Shifts Play A Key Role in the Demand for Consumer Health Products
the Ongoing Evolution of Portugal's System for the Distribution of OTC Products
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 6 OTC: Switches 2012-2014
Definitions
Sources
Summary 7 Research Sources

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