Wound care currently suffers from a lack of new launches and innovation with companies appearing to be reluctant to extend their brand portfolios or launch new formats. Croatian consumers also contribute to this static situation as they are traditionally not inclined towards new products but instead prefer to use old proven ones.

Competitive Landscape

Six competitors dominate wound care accounting for some 84% of overall value sales in 2014. Beiersdorf is the leading player with its Hansaplast brand recording a value share of 19%. The main driver behind Beiersdorf’s success is the recognition of Hansaplast which is a synonym for adhesive plasters in Croatia.

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Industry Prospects

The main driver behind sales of first aid kits is car sales. As car sales are currently sluggish sales growth within first aid kits is also limited. Growth will instead be fuelled by sticking plasters/adhesive bandages and gauze tape and other wound care. As shortages of medical material in the public health service force injured people to try and treat themselves sales of these two formats will increase at a CAGR of about 2% in constant 2014 price value terms over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Croatia our research will save you time and money while empowering you to make informed profitable decisions.

The Wound Treatments in Croatia market research report includes:

 * Analysis of key supply-side and demand trends
 * Detailed segmentation of international and local products
 * Historic volumes and values company and brand market shares
 * Five year forecasts of market trends and market growth  
 * Robust and transparent market research methodology conducted in-country

Our market research reports answer questions such as:

 * What is the market size of Wound Treatments in Croatia?
 * What are the major brands in Croatia?
 * What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

 * Gain competitive intelligence about market leaders
 * Track key industry trends opportunities and threats
 * Inform your marketing brand strategy and market development sales and supply functions

Report Table of Contents:

WOUND CARE IN CROATIA
Euromonitor International
March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wound Care by Category: Value 2009-2014
Table 2 Sales of Wound Care by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Wound Care: % Value 2010-2014
Table 4 LBN Brand Shares of Wound Care: % Value 2011-2014
Table 5 Forecast Sales of Wound Care by Category: Value 2014-2019
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2014-2019
Jadran Galenski Laboratorij Dd in Consumer Health (croatia)
Strategic Direction
Key Facts
Summary 1 Jadran Galenski Laboratorij dd: Key Facts
Summary 2 JGL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 JGL: Competitive Position 2014
Executive Summary
Effects of Economic Downturn Still Visible
Legislation Strictly In-line With EU Guidelines
Belupo Closing in on Pliva Hrvatska
Market Consolidates in Terms of Manufacturing and Distribution
Market De-regulation: Work in Progress
Key Trends and Developments
A Nation in Need of Weight Management
Focus on Older Population
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 4 Research Sources

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