Saudi Tarfeeh, DineEquity to boost business ties

(MENAFN) DineEquity, a US-based parent company of Applebee's restaurant, said it plans to strengthen business and cooperation ties with the Saudi-based Tarfeeh, a SEDCO Holding Group Company and franchisee of Applebee's in Saudi Arabia, according to Saudi Gazette. The announcement was revealed in a meeting between the senior management team of DineEquity and senior executives of Tarfeeh. President of DineEquity management team Daniel Del Olmo said: "Middle East is a key region for our business and Saudi Arabia in particular presents immense potential for growth and development. This market is vibrant with lots of opportunities and Applebee�s together with its franchisee Tarfeeh, is a perfect match."