(MENAFN) According to supermarket chain Iceland, it will be eliminating or radically reduce plastic packaging of all its own-label products by the end of 2023.
Iceland says the shift will include over a thousand own-label products, as new ranges will be packaged using a paper-based tray, rather than plastic.
Joint managing director of Iceland said: "It is currently in a black plastic tray. That black plastic is the worst possible option in terms of toxins going into the ground and the ability to recycle that product."
The company says it intends to complete the change to its own-brand packaging within the next five years, removing plastics wherever possible, as its research found that 80% of shoppers would back a supermarket's move to go plastic free.
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