Casino Group: 2017 Sales Paris Stock Exchange:CO
Sustained organic growth over the full year and in the fourth quarter
Full-year 2017 sales amounted to €37.8bn, up +5.0% in total, +3.2% on an organic basis and +2.4% on a same-store basisQ4 2017 sales stood at €10.0bn, up +3.2% on an organic basis and +2.0% on a same-store basis
2017 Total
growth Organic
growth Same-store growth 2017 Total
growth Organic
growth Same-store growth
France Retail
Q3 2017/Q3 2016 change Q4 2017/Q4 2016 change
2017 Total growth Organic growth(1) Same-store growth(1) Q4
2017 Total growth Organic growth(1) Same-store growth(1)
& Other(2) 656 -4.3% -4.5% -1.4% 611 -1.7% -0.1% +2.3%
· Monoprix saw organic sales climb +2.8% over the full year, including +1.2% in Q4. On a same-store basis, growth was +2.0% over the full year, with a slight drop of -0.5% in Q4 and stable customer traffic. Food sales performed well throughout the year and in Q4, with online sales recording double-digit growth still above 20%. In non-food categories, home products delivered a good performance in Q4. Textile sales, which significantly outperformed the sector over the year, were impacted in Q4 by milder weather in October. The new loyalty card confirmed its success, with 66% of sales now generated by card-holding customers. The banner expanded further by ramping up the Naturalia organic format (24 stores opened in 2017).
· Casino Supermarkets recorded an increase of +0.6% in same-store sales in the fourth quarter (after +0.5% in Q3) and +1.5% over full-year 2017, thanks to good performances in fresh and organic food sales, and by the roll-out of the new concept. Same-store sales growth over two years was +3.8%. The launch of the new customer loyalty programme in September enabled the number of cards to increase sharply, with a share of sales generated by card-holding customers up +25% compared to 2016. The banner gained +0.1pt market share in the fresh market corners (Fruits & Vegetables and Service Counters) over the last measured Kantar period on that item (P12).
(2) Other: mainly Vindémia and Cafeterias
(3) Same-store sales for Convenience Stores includes the same-store sales earned by franchised stores, excluding LPE
(4) Including Géant Casino and primarily the business of the four Codim stores in Corsica
· Same-stores sales recorded by Convenience Stores improved by +2.0%(1), a marked improvement on Q3 2017, as streamlining efforts continued. The roll-out of the new Le Petit Casino concept across integrated stores generated a good performance for converted stores. Franchised stores posted strong same-store sales growth of +3.4% (versus +0.9% in Q3 2017).
· Leader Price same-store sales grew +0.2% in full-year 2017 and +0.3% in Q4. Organic sales were partially impacted by changes in the store network. The banner continued its renovations, notably developing the Next concept, which significantly outperforms the rest of the network. New stores offer an expanded range of fresh and organic food, improved non-food corners and a new Leader Price health and beauty private label, Sooa.· Géant Casino same-store sales increased slightly over the quarter (+0.3%), with food sales up +2.8% on a same-store basis, led by groceries, fresh produce and service counters. Organic ("bio") items posted double-digit growth in 2017, accelerating towards the end of the year. Food retail areas delivered higher sales per m2 in Q4. Adjacent drive sales were up +10% over the full year. Loyalty enhancement - through special initiatives for loyalty card-holders - boosted the percentage of sales generated by card holding customers, with sales from these customers also on the rise. Géant continued to reduce non-food retail space (total retail space down -0.6% vs. Q4 2016 and -6.8% vs. 2011), with still declining sales in these categories. The good performance of major household appliances was driven by the partnership with Cdiscount and the success of the Black Friday.
Cdiscount Cdiscount recorded in Q4 a good performance of its sales which amounted to €701m(1), up +9.2% on a same-store basis, after. +7.8% in Q4 2016. GMV grew +15.9%, o/w +7.9% on a same-store basis. With 282 million visits in Q4, Cdiscount's customer traffic was up +11.4%. Over the year, the traffic increased by +12.4% to 946 million visits.
These performances benefited from market and price developments, competitive promotions and the success of the "Cdiscount à volonté" (CDAV) loyalty programme, which enjoyed strong growth. The assortment was broadened, the number of products eligible for free express delivery under the CDAV programme tripled over the year, and the number of marketplace references increased by more than 80% in 2017. In the fourth quarter, three new Cdiscount corners were opened in Géant hypermarkets, bringing the total number to four, in-store interactives terminals were deployed and synergies with Casino banners were reinforced (offers, promotions). Hypermarket sales €108m in full-year 2017. Finally, same-day delivery was extended to Lille and Lyon, and will be rolled out to other cities in 2018.
The quarter was marked by a record-breaking Black Friday in November (GMV up +80% compared to 2016) with a record traffic growth of nearly +40% vs. 2016. On the website, the top contributors to sales growth were household appliances, TV and audio devices, household products and video games.Cdiscount also diversified its revenues with the successful launch of the "Coup de pouce" instant credit service and the least expensive electricity offer on the market, "Cdiscount Energie". The Fulfillment-by-Cdiscount service ramped up growth, nearly doubling the number of references in 2017, while also implementing a complete ecosystem tailored to marketplace vendors including value-added services such as targeted advertising offers, financial services and transportation.
Cdiscount has consistently increased its market share since April 2017. According to GfK, Cdiscount posted in November market share gains (2) of +1.4 point in value terms and +1.7 point in volume terms on the technical goods segment. Cdiscount also consolidated its leadership in terms of visibility and social media engagement, among the top e-tailers in France.
growth Same-store growth(4)
(2) GfK market share
(3) Data published by the subsidiary. Cnova NV data have not been audited and were adjusted for all periods in respect of: i) the Cnova Brazil-Via Varejo merger on 31 October 2016, ii) the sale or closing of Cdiscount's international sites and iii) the sale of MonShowroom. In accordance with IFRS 5, these businesses were classified under discontinued operations as from 1 January 2016.
(4) Same-store data have been adjusted for: i) operating data related to the specialty sites Comptoir des Parfums, Comptoir Santé and MonCornerDéco due to their sale or closure in 2016, ii) B2B operating data due the voluntary pullback of their sales initiated in the 3rd quarter of 2016 and iii) Cdiscount sales made to Casino clients in France in relation with the multichannel agreement with Casino effective since June 19, 2017 (+6.6 pts and +8.9 pts on GMV and net sales growth, respectively over the quarter).
(5) GMV includes sales of merchandise, other revenues and marketplace business volume (based on validated and shipped orders), all tax included.
(6) Active customers at the end of December having purchased at least once through Cdiscount sites and app during the previous 12 months.
(7) Total number of orders placed before cancellation due to detection of fraud and/or lack of customer payment.
Latam Retail
Group sales in Latin America (Exito Group excluding Brazil and GPA Food) grew +5.5% on an organic basis in Q4, in a context of decelerating food inflation.
· Exito Group (excluding GPA Food) continued to roll out the Cash & Carry format, with nine Surtimayorista stores opened at end-2017 (o/w five conversions) based on the Assai model in Brazil.· GPA Food sales increased +7.5% on an organic basis and +3.9% on a same-store basis in Q4, posting a sequential improvement in a context of food deflation:
Pao de Açucar volumes improved for the second quarter in a row, despite renovations (50 stores renovated at end-2017 - i.e. 35% of the banner's sales - and at least 20 renovations scheduled for 2018). Same-store sales were still penalized by food deflation over the quarter. Extra Supermarkets sales were especially affected by deflation in the basic perishables category.
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APPENDICES
Alternative performance indicators
The definitions of non-GAAP indicators is available on the Casino Group website: www.groupe-casino.fr/en
Details and sales trends in Q4 2017
Organic growth is presented at constant scope of consolidation and exchange rates, excluding fuel and calendar effects, unless otherwise indicated.France Retail: breakdown and change in total gross sales in Q4 2017
Main changes in the scope of consolidation
Exchange rates
Store network at period-end
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